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June 03, 2025
Beard
The Historical Importance of Beard and Hair Dye

For centuries, beard and hair color have been integral to personal expression, status, and cultural symbolism across the world. Long before modern techniques made dyeing a science, people from ancient Egypt to the Roman Empire used natural and innovative methods to change their hair and beard color, revealing the enduring significance of this art form.
A look back at ancient techniques
The earliest recorded instances of hair and beard dye date back over 5,000 years. In ancient Egypt, dyes made from plants like henna and indigo were widely used to cover gray hair, an essential beauty routine for Egyptian nobles. Wealth and power were symbolized by dark, bold hair colors, leading many Egyptians to dye their hair in rich, vibrant shades.
The ancient Greeks and Romans also embraced hair dye for men, using natural ingredients like vinegar, leeks, and walnut shells. For the Greeks, a darker beard was not only fashionable but also associated with strength and wisdom. Many Roman men used dye to maintain their youthful appearance, a cultural marker of status in a society that prized virility.
Symbolism across cultures
In ancient India, hair dye was used not only for beauty but also as part of spiritual and medicinal practices. The use of henna, for instance, was deeply embedded in Indian culture. For Indian men, coloring their hair and beard signified vitality and health, with different colors often holding religious or cultural symbolism.
In Japan, the samurai class in the Edo period (1603-1868) also used black hair dye to project an image of strength and discipline. A neatly dyed, well-groomed beard and hair were signs of a warrior's commitment to the bushido code, representing honor and resilience.
The evolution of modern dyeing techniques
The late 19th century marked a shift towards modern hair dye techniques. In 1863, French chemist Eugène Schueller, founder of L'Oréal, developed a synthetic dye formula that could produce long-lasting results. This marked a turning point, making hair dye accessible to a broader public and sparking new trends in hair color, which quickly grew in popularity among both men and women.
During the mid-20th century, Hollywood popularized colored hair as a symbol of glamor, confidence, and youthfulness. As a result, men’s beard dye followed suit, especially in the 1960s and '70s when rock stars and actors embraced bolder looks with tinted beards and hair.
The modern significance of beard and hair dye
Today, beard and hair dye have become a symbol of individuality and style. High-quality, salon-grade dyes such as those offered by Cleverman allow men to personalize their appearance while avoiding harsh chemicals that might damage hair. Now, men can achieve a bold, natural look without the need for constant touch-ups, thanks to advances in custom formulas that last longer and blend seamlessly.
Bringing history into the present
In a world that continues to value youthfulness, individuality, and cultural heritage, beard and hair dye have maintained their importance. Whether for personal expression or professional polish, dyeing offers men a way to enhance their natural appearance while paying homage to a long tradition of grooming and self-expression.
With quality options like Cleverman’s custom hair dye, the modern man can look sharp, confident, and unique—just as his ancestors did for centuries before him.

Jorge Buccio
Celebrity hairstylist Jorge Buccio is Cleverman‘s Senior Colorist. He has over 20 years of experience in Hollywood, including celebrities Salma Hayek and Matthew McConaughey, and has worked with industry giants such as Schwarzkopf Professional and Revlon Professional. His avant-garde approach further aligns with Cleverman‘s commitment to style and personal taste.