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Customized for
the most natural result
We Listen: take our quiz
to help us understand
your hair or beard type
and the look you're
striving for
We Customize: each kit
is made-to-order; your
individual color,
coverage, tools, timing,
technique and more
We Deliver: discreetly
shipped at the frequency
of your choice, or once
with no strings attached
Easy to Use
4-Step System
1 prep
Customized Gloves
2 Mix
Customized Cream Colorant 30 ml
Customized Cream Developer 30 ml
Mixing Tray with Spatula
3 Apply
Customized Brush
4 Clean
Customized Shampoo/Conditioner x 2
Targeted gray coverage from root to tip
Long-Lasting
Up to 5 Weeks
Long-Lasting
Up to 5 Weeks
Fast-Acting
Only 7-10 Min
Fast-Acting
Only 7-10 Min
Drip-free cream formula
for mess-free application
![](http://cdn.becleverman.com/images/what-is-inside/product-formula.jpg)
![](http://cdn.becleverman.com/images/what-is-inside/product-formula-mobile.jpg)
60% more product
than the leading drugstore brand
![](http://cdn.becleverman.com/img/products/TOUCHUP.png)
Enriched with organic, nourishing ingredients
Learn more about our ingredients
![](http://cdn.becleverman.com/images/ingredients/TriangleDrops-2.png)
Argan Oil nourishes and conditions
Walnut Oiltonifies and helps to rejuvenate
![](http://cdn.becleverman.com/images/ingredients/TriangleDrops-2.png)
Baobab Oilhydrates and moisturizes
![](http://cdn.becleverman.com/images/ingredients/bunny.jpg)
100% Vegan - Cruelty-Free
![](http://cdn.becleverman.com/images/ingredients/leaf.jpg)
No Unwanted Ingredients
All you need for the best application
Dual-Ended Brush for precise application
![](http://cdn.becleverman.com/images/what-is-inside/first-grays.webp)
![](http://cdn.becleverman.com/images/what-is-inside/first-grays-mobile.jpg)
Customized Shampoos & Conditioners
Specially formulated for your hair type and to help lock-in hair color
![](http://cdn.becleverman.com/images/what-is-inside/customize-shampoo.webp)
![](http://cdn.becleverman.com/images/what-is-inside/table-shampoo.png)
It’s never been easier to lose the gray
Subscribe & Save
Save 30% today on your first kit - Just $12.95 + S&H
Future orders $18.95 + S&H
One-Time Purchase
$25.45 + S&H
![](http://cdn.becleverman.com/img/images/eight/gua.png)
Money-Back Guarantee
If you’re not completely satisfied with your first kit, we’ll make it right or your money back