Cleverman New York

Beard & Hair Dye,

Reinvented

Take our 2-minute quiz. We'll build your personalized hair & beard dye kit.

Cleverman Personalized Kit — John Smith, Dark Brown, Full Coverage
Starting at
$12.95$26.95
Find Your ColorEasy • Reusable • 5 Min*
StarStarStarStarStar
4.7
(2,543)
1Take the quiz
→
2We build your kit
→
3Your best result

Beard Dye & Hair Color for Men
Customized Just For You

*Varies based on customization

4.72,543 Reviews
500K+Kits Sold
Cleverman personalized kit — John Smith

Your Kit,

Your Color

Your color, tools, instructions & cleanser

Clever✦

Customizable Beard Dye & Hair Color for Men — 10,000+ Personalized Combinations

Based on Your Answers

We build your kit with the right shade, coverage and tools

Mess-Free & Personalized

Ready in 5–10 minutes

Ammonia-Free — SkinArmour Technology

Engineered for sensitive skin & scalp comfort

CleverMatch Technology

Blends color for the most natural-looking result

Real Users,

Real Results

Real Results From Men Who Chose Cleverman

★★★★★4.7· 2,543 reviews✓ Verified Reviews
Before and after of men’s medium brown hair and beard dye transformation. 5-star review for long-lasting, natural results.

“Loved the color and very easy to use. I have sensitive skin and it did not irritate it. The beard scrub was great.”

JOSEPH
★★★★★5
Verified Buyer
Men’s dark brown hair and beard dye before and after. 5-star review for best gray coverage and rich, even color.

“Love the product, definitely high-quality - boosted my confidence and my self-esteem is through the roof”

DANIEL
★★★★★5
Verified Buyer
Before and after jet black hair and beard dye for men. 5-star review for long-lasting color, quick application, and a bold, natural look.

“I love my color - my beard looks natural, and I’m very happy with the result”

DANNY
★★★★★5
Verified Buyer
Men’s soft black hair and beard dye before and after. 5-star review for gentle, irritation-free formula.

“The color isn’t aggressive on the hair, and it smells great because it doesn’t have ammonia”

XAVIER
★★★★★5
Verified Buyer
Before and after images of men’s brown hair and beard dye. 5-star review for a natural, soft color that blends perfectly.

“I feel younger, more attractive, and more confident- really enjoyed the application process”

DANNY
★★★★★5
Verified Buyer
Men’s dark blonde hair and beard dye before and after. 5-star review for quick application, even coverage.

“Very easy to use; left my hair feeling fresh and in good condition”

JOHN
★★★★★5
Verified Buyer
Before and after images of men’s medium brown hair and beard dye. 5-star review for customized color matching.

“Love the product, definitely high-quality - boosted my confidence and my self-esteem is through the roof”

DANIEL
★★★★★5
Verified Buyer
Men’s dark brown hair and beard dye before and after. 5-star review for superior gray coverage.

“Final result looks great - didn’t leave the skin dirty or stained with product”

FERDINAND
★★★★★5
Verified Buyer
Before and after of men’s jet black hair and beard dye. 5-star review for a bold, rich color that lasts longer.

“I look like a new man - my hair makes me feel young and attractive, and it looks natural”

LOUIS
★★★★★5
Verified Buyer
Men’s soft black hair and beard dye before and after. 5-star review for a gentle formula and smooth, natural result.

“Very easy to use; left my hair feeling fresh and in good condition”

JOHN
★★★★★5
Verified Buyer

A Kit for

Every Look

Find the Right Dye Kit for You — Beard, Full Gray, Salt & Pepper, First Grays

Beard & Mustache Dye for Men

Beard & Mustache Dye for Men

Fuller beard. Sharper look. Natural color.

Before
Before
After
After
Look Good, Look Like You
Our Promise

Look Good,

Look Like You
Finally, Dye Without Compromises

Finally, Dye

Without Compromises

Natural-looking results, easy to use, comfort on skin, and reusable — zero waste.

CleverMatch Technology — Natural-Looking Results

With our proprietary color-matching technology. Natural-looking results that blend seamlessly — lasting up to 5 weeks.

Easy to Use — Results in Under 10 Minutes

No-mess cream formula. Most applications take less than 10 minutes.

SkinArmour Technology — Engineered for Skin & Scalp Comfort

Ammonia-free. Designed for sensitive skin and scalp.

Organic Triple-Oil System — Argan, Walnut & Baobab

Nourishes and conditions hair from root to tip.

Better Ingredients,

Better Color

Ammonia-Free Hair & Beard Dye with Organic Argan, Walnut & Baobab Oils

Ammonia-Free Hair & Beard Dye with Organic Argan, Walnut & Baobab Oils
🌿 Organic

Argan Oil — Nourishes

Native to North Africa

Helps nourish and condition — may leave hair feeling softer after application

🌿 Organic

Walnut Oil — Conditions

Native to the Mediterranean

Known for its tonifying properties — helps support hair's natural appearance and texture

🌿 Organic

Baobab Oil — Moisturizes

Native to sub-Saharan Africa

Rich in fatty acids — helps support moisture retention after coloring

Lasts Up to 5 Uses — Non-Single-Use Plastic

Reusable

Lasts Up to 5 Uses — Non-Single-Use Plastic

No Animal-Derived Ingredients — 100% Vegan

Cruelty-Free

No Animal-Derived Ingredients — 100% Vegan

Recyclable Packaging and Components

Recyclable

Recyclable Packaging and Components

Vegan & Cruelty-Free Hair & Beard Dye — Recyclable, Reusable, Ammonia-Free

Cleverman Reusable Kit — Easy to Use

Built to Last,

Easy to Use

Reusable Dye Kit. Long-Lasting Hair & Beard Dye — Up to 5 Weeks and Up to 5 Uses Per Kit

  • Easy: 4 Simple Steps: Prep-Mix-Apply-Clean
  • Reusable: Up to 5 Uses
  • Long Lasting: Up to 5 Weeks

Curious?

How It Works
1

Take the Quiz — Tell Us About Your Hair or Beard

Answer a few quick questions about your hair, gray level and the look you want. It takes about 2 minutes.

2

We Build Your Personalized Kit

We select the right shade, coverage, developer and tools, then build your personalized kit.

3

We Deliver — Discreetly, Your Schedule

Your personalized kit ships discreetly to your door. Available as a subscription or as a one-time purchase.

Cleverman CleverMatch Color Crème and SkinArmour Developer

Why Cleverman?

See the Difference

Cleverman vs Traditional Hair Dye — Personalized, Reusable & Natural-Looking

Traditional Dye
Cleverman
One-size-fits-all
Personalized kit for you
Single-use, disposable
Reusable — up to 5 uses
Contains ammonia & parabens
Ammonia-free. No Unwanted Ingredients
Generic instructions
Personalized instructions
No skin protection
SkinArmour Technology
Can look obvious
Natural-looking results
In the Box, Everything You Need

In the Box,

Everything You Need

What's Inside Your Cleverman Hair Dye Kit

  • Customized Gloves
  • Customized Developer
  • Customized Colorant
  • Customized Brush & Tray
  • Customized Color-Lock Shampoo & Conditioner

Starting at

$12.95+ S&H

Subscribe: $12.95 + S&H first kit, then $19.95 + S&H

One-Time Purchase: $26.95 + S&H

Save 50% On Your First Kit — When You Subscribe
Cleverman Ready to Wow Kit Box

Not Happy?

We Make It Right

Cleverman Beard & Hair Color — Money-Back Guarantee & 100% Satisfaction Promise

Money-Back Guarantee Seal

Money-Back Guarantee

Not satisfied? We fix it or refund it.

Everything You Need,

Nothing You Don't

Complete Men's Grooming Routine — Face & Beard Care, Grooming Tools, Hair Color by Cleverman

Cleverman Application kit long brush

Cleverman Application kit long brush

$8.955
Fix & Repair Booster - Pack 3New

Fix & Repair Booster - Pack 3

$3.955
Steel Nail Clippers Set. Clean Cut for Hands & Toes

Steel Nail Clippers Set. Clean Cut for Hands & Toes

$15.954.6
Silicone Scrubber. Deep Clean for Face & Beard, Easy Grip

Silicone Scrubber. Deep Clean for Face & Beard, Easy Grip

$13.954.6
Steel Tweezers + Pouch. Accurate Grip Grooming

Steel Tweezers + Pouch. Accurate Grip Grooming

$15.954.6
Sensitive Face & Beard Scrub 3.38 oz. Gentle Exfoliation

Sensitive Face & Beard Scrub 3.38 oz. Gentle Exfoliation

$19.954.6
Energizing Face & Beard Scrub 3.38 oz. Deep Clean Refresh

Energizing Face & Beard Scrub 3.38 oz. Deep Clean Refresh

$19.954.6

Looking Good

Does Good
Movember

Looking good goes beyond hair color. We support Movember's work for men's health.

Learn more about our support →

The Word

Is Out

Cleverman — Reviewed as The Best Beard Dye & Hair Color for Men, Featured in GQ, Men's Health & More

GQ
Men's Health
AskMen
Men's Journal
Gear Patrol
Medium
Influenster
The Tease

Every Shade,

One for You

Our quiz gives the best recommendation, but you can also browse every shade.

Questions?

We've Got Answers

Frequently Asked Questions About Cleverman Hair & Beard Dye

There is no single answer — the right dye is the one matched to your starting color, your gray level and how your skin reacts. Judge any brand on four things: whether the shade is built for you or pulled off a shelf, what the formula leaves out, how easy it is to use at home, and whether it offers the coverage you want. Cleverman was designed around those four.

No dye can be called safe for everyone, and none prevents an allergic reaction. What differs is the formulation. Cleverman's colorant is ammonia-free and resorcinol-free, with an Organic Triple-Oil System (argan, walnut and baobab), and the formula contains no parabens, silicones or phthalates. It is vegan and cruelty-free. The CleverArmour developer is made with fatty acids, designed to help support the skin's natural protective barrier and improve comfort. None of that prevents an allergy. Do the skin allergy test described in the product instructions before you color; it helps you check how your skin responds, but it does not guarantee you will not react.

It depends on your two colors, so the quiz asks about each separately — beard hair often grows in a different shade from scalp hair. Cleverman offers a customized hair and beard kit, and the All-in-One kit is another option. Both give you the right timing for each use, because the timing and the application differ between hair and beard. When your two colors do not match, Cleverman builds a hair kit and a beard kit so each is formulated correctly.

A two-minute quiz. You answer questions about your natural color, how much gray you have, the coverage you want, your hair or beard texture, and your skin type. Your answers are turned into one specific formulation, and the kit ships with the developer and brush sized to match what you described.

As much or as little as you want. Full Coverage is designed to cover gray as completely as possible on your hair or your beard, depending on your hair profile and application. Salt & Pepper is an application technique that puts color only where you want it, so some gray stays visible. For hair there is also the Touch-Up Kit for roots and edges; on a beard the kit is reusable, so you simply apply where you need it.

No. For hair there is a Touch-Up Kit made for first grays, applied only where you need it — temples, sideburns, the hairline. For a beard you do not need a separate product: the kit is reusable, so you apply only what you need where you need it. Either way, you are not committing to coloring everything.

Cleverman Look Good Look Like You kit

Make Your

Move

Ready when you are.

Start Your 2-Min Quiz