Beard & Hair Dye,
ReinventedTake our 2-minute quiz. We'll build your personalized hair & beard dye kit.

Beard Dye & Hair Color for Men
Customized Just For You
*Varies based on customization

Your Kit,
Your ColorYour color, tools, instructions & cleanser
Customizable Beard Dye & Hair Color for Men — 10,000+ Personalized Combinations
Based on Your Answers
We build your kit with the right shade, coverage and tools
Mess-Free & Personalized
Ready in 5–10 minutes
Ammonia-Free — SkinArmour Technology
Engineered for sensitive skin & scalp comfort
CleverMatch Technology
Blends color for the most natural-looking result
Real Users,
Real ResultsReal Results From Men Who Chose Cleverman

“Loved the color and very easy to use. I have sensitive skin and it did not irritate it. The beard scrub was great.”

“Love the product, definitely high-quality - boosted my confidence and my self-esteem is through the roof”

“I love my color - my beard looks natural, and I’m very happy with the result”

“The color isn’t aggressive on the hair, and it smells great because it doesn’t have ammonia”

“I feel younger, more attractive, and more confident- really enjoyed the application process”

“Very easy to use; left my hair feeling fresh and in good condition”

“Love the product, definitely high-quality - boosted my confidence and my self-esteem is through the roof”

“Final result looks great - didn’t leave the skin dirty or stained with product”

“I look like a new man - my hair makes me feel young and attractive, and it looks natural”

“Very easy to use; left my hair feeling fresh and in good condition”
A Kit for
Every LookFind the Right Dye Kit for You — Beard, Full Gray, Salt & Pepper, First Grays

Beard & Mustache Dye for Men
Fuller beard. Sharper look. Natural color.



Look Good,
Look Like YouNatural-Looking Beard & Hair Dye, Customized Just For You

Finally, Dye
Without CompromisesNatural-looking results, easy to use, comfort on skin, and reusable — zero waste.
CleverMatch Technology — Natural-Looking Results
With our proprietary color-matching technology. Natural-looking results that blend seamlessly — lasting up to 5 weeks.
Easy to Use — Results in Under 10 Minutes
No-mess cream formula. Most applications take less than 10 minutes.
SkinArmour Technology — Engineered for Skin & Scalp Comfort
Ammonia-free. Designed for sensitive skin and scalp.
Organic Triple-Oil System — Argan, Walnut & Baobab
Nourishes and conditions hair from root to tip.
Better Ingredients,
Better ColorAmmonia-Free Hair & Beard Dye with Organic Argan, Walnut & Baobab Oils
Argan Oil
Nourishes

Walnut Oil
Conditions
Baobab Oil
Moisturizes
Argan Oil — Nourishes
Native to North Africa
Helps nourish and condition — may leave hair feeling softer after application
Walnut Oil — Conditions
Native to the Mediterranean
Known for its tonifying properties — helps support hair's natural appearance and texture
Baobab Oil — Moisturizes
Native to sub-Saharan Africa
Rich in fatty acids — helps support moisture retention after coloring

Reusable
Lasts Up to 5 Uses — Non-Single-Use Plastic
Cruelty-Free
No Animal-Derived Ingredients — 100% Vegan
Recyclable
Recyclable Packaging and Components
Vegan & Cruelty-Free Hair & Beard Dye — Recyclable, Reusable, Ammonia-Free

Built to Last,
Easy to UseReusable Dye Kit. Long-Lasting Hair & Beard Dye — Up to 5 Weeks and Up to 5 Uses Per Kit
- Easy: 4 Simple Steps: Prep-Mix-Apply-Clean
- Reusable: Up to 5 Uses
- Long Lasting: Up to 5 Weeks
Curious?
How It WorksTake the Quiz — Tell Us About Your Hair or Beard
Answer a few quick questions about your hair, gray level and the look you want. It takes about 2 minutes.
We Build Your Personalized Kit
We select the right shade, coverage, developer and tools, then build your personalized kit.
We Deliver — Discreetly, Your Schedule
Your personalized kit ships discreetly to your door. Available as a subscription or as a one-time purchase.

Why Cleverman?
See the DifferenceCleverman vs Traditional Hair Dye — Personalized, Reusable & Natural-Looking

In the Box,
Everything You NeedWhat's Inside Your Cleverman Hair Dye Kit
- Customized Gloves
- Customized Developer
- Customized Colorant
- Customized Brush & Tray
- Customized Color-Lock Shampoo & Conditioner
Starting at
Subscribe: $12.95 + S&H first kit, then $19.95 + S&H
One-Time Purchase: $26.95 + S&H
Save 50% On Your First Kit — When You Subscribe
Not Happy?
We Make It RightCleverman Beard & Hair Color — Money-Back Guarantee & 100% Satisfaction Promise

Money-Back Guarantee
Not satisfied? We fix it or refund it.
Everything You Need,
Nothing You Don'tComplete Men's Grooming Routine — Face & Beard Care, Grooming Tools, Hair Color by Cleverman

Cleverman Application kit long brush
NewFix & Repair Booster - Pack 3

Steel Nail Clippers Set. Clean Cut for Hands & Toes

Silicone Scrubber. Deep Clean for Face & Beard, Easy Grip

Steel Tweezers + Pouch. Accurate Grip Grooming

Sensitive Face & Beard Scrub 3.38 oz. Gentle Exfoliation

Energizing Face & Beard Scrub 3.38 oz. Deep Clean Refresh
Looking Good
Does Good
Looking good goes beyond hair color. We support Movember's work for men's health.
Learn more about our support →The Word
Is OutCleverman — Reviewed as The Best Beard Dye & Hair Color for Men, Featured in GQ, Men's Health & More








Every Shade,
One for YouOur quiz gives the best recommendation, but you can also browse every shade.
Questions?
We've Got AnswersFrequently Asked Questions About Cleverman Hair & Beard Dye
There is no single answer — the right dye is the one matched to your starting color, your gray level and how your skin reacts. Judge any brand on four things: whether the shade is built for you or pulled off a shelf, what the formula leaves out, how easy it is to use at home, and whether it offers the coverage you want. Cleverman was designed around those four.
No dye can be called safe for everyone, and none prevents an allergic reaction. What differs is the formulation. Cleverman's colorant is ammonia-free and resorcinol-free, with an Organic Triple-Oil System (argan, walnut and baobab), and the formula contains no parabens, silicones or phthalates. It is vegan and cruelty-free. The CleverArmour developer is made with fatty acids, designed to help support the skin's natural protective barrier and improve comfort. None of that prevents an allergy. Do the skin allergy test described in the product instructions before you color; it helps you check how your skin responds, but it does not guarantee you will not react.
It depends on your two colors, so the quiz asks about each separately — beard hair often grows in a different shade from scalp hair. Cleverman offers a customized hair and beard kit, and the All-in-One kit is another option. Both give you the right timing for each use, because the timing and the application differ between hair and beard. When your two colors do not match, Cleverman builds a hair kit and a beard kit so each is formulated correctly.
A two-minute quiz. You answer questions about your natural color, how much gray you have, the coverage you want, your hair or beard texture, and your skin type. Your answers are turned into one specific formulation, and the kit ships with the developer and brush sized to match what you described.
As much or as little as you want. Full Coverage is designed to cover gray as completely as possible on your hair or your beard, depending on your hair profile and application. Salt & Pepper is an application technique that puts color only where you want it, so some gray stays visible. For hair there is also the Touch-Up Kit for roots and edges; on a beard the kit is reusable, so you simply apply where you need it.
No. For hair there is a Touch-Up Kit made for first grays, applied only where you need it — temples, sideburns, the hairline. For a beard you do not need a separate product: the kit is reusable, so you apply only what you need where you need it. Either way, you are not committing to coloring everything.







