Hair and Beard Color, Reinvented
Hair and Beard Color, Reinvented
Hair and Beard Color, Reinvented
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Clever
Professional-quality color customized just for you

Tailor-made colors, tools, techniques
and hair care for the most
natural-looking result
+10,000 options - take our quiz to find yours
+10,000 options - take our quiz to find yours
Real Users,
Real Results
Customized for
the most natural result
We Listen: take our quiz
to help us understand
your hair or beard type
and the look you're
striving for
We Customize: each kit
is made-to-order; your
individual color,
coverage, tools, timing,
technique and more
We Deliver: discreetly
shipped at the frequency
of your choice, or once
with no strings attached
Tailored to Every Look

Tailored to Every Look
Professional-Quality Color

Works in 5
to 10 minutes
to 10 minutes
Drip-free,
nourishing
cream formula
nourishing
cream formula
Lasts up to
5 weeks
5 weeks
Enriched with
organic argan,
baobab and
walnut oils
organic argan,
baobab and
walnut oils
No ammonia, resorcinol,
or parabens
or parabens
Easy to Use
4-Step System
We’ve engineered our kit to be simple.
Navigate the process with ease; step-by step compartments & instructions for a foolproof application.
Navigate the process with ease; step-by step compartments & instructions for a foolproof application.
We’ve engineered our kit to be simple.
Navigate the process with ease; step-by step compartments & instructions for a foolproof application.
Navigate the process with ease; step-by step compartments & instructions for a foolproof application.
Everything you need for a perfect result
Limited-Time Offer:
Subscribe & Save $13.95
Free Shipping - Cancel Anytime
Find your color now - it’s never been easier to lose the gray

Money-Back Guarantee
If you're not completely
satisfied with your first kit, we
will either send you a new one
or your money back