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Good for You Ingredients

Unleash the power of nature

Unleash

Cleverman is a high-performance, clean and vegan hair color for men that delivers natural-looking and long-lasting results. The innovative color formula is enriched with nourishing organic oils and formulated without the unwanted ingredients traditionally used in hair color. Cleverman’s nourishing cream formula won’t drip and is gentle on the hair and respectful of the scalp.

the power

Our shampoos, conditioners, and face/beard scrubs, formulated with natural botanicals, deliver hair conditioning and help lock-in color for a better result.

of nature

Breakthrough Organic Triple-Oil System

Our Proprietary Organic Triple Oil System is formulated into everything that touches your hair

Argan Oil nourishes and conditions

Argan oil is rich in fatty acids which provide nourishing and conditioning properties for dry and damaged hair, restoring natural softness for a silky feel.

Walnut Oiltonifies and helps to rejuvenate

Walnut oil is full of the essential fatty acid OMEGA 6. It also contains the anti-aging vitamin E, which provides rejuvenating, moisturizing and tonifying properties.

Baobab Oilhydrates and moisturizes

Baobab oil contains vitamins A, D, E and F, allowing it to improve elasticity and deliver powerful moisturizing benefits to the skin and hair.

Hair Care Powered by Botanicals

Every hair kit includes professional-quality after-color treatments powered by unique botanicals and extracts. In addition to having our exclusive triple-oil system, each of our formulas are crafted with ingredients that nourish your scalp and hair from the inside out while helping lock in color for breakthrough results.

Our hair care portfolio
DRY HAIR CLEANSING CONDITIONER
sunflower
SUNFLOWER

Cleans & nourishes dry hair

DAMAGED HAIR CLEANSING CONDITIONER
aminoacids
AMINO ACIDS

Cleans & nourishes damaged hair

NORMAL HAIR CLEANSING SHAMPOO
tara spinosa
TARA SPINOSA

Cleans & nourishes all types of hair

FINE HAIR CLEANSING SHAMPOO
barosma betulina
BAROSMA BETULINA

Cleans & nourishes thin/ fine hair

AFRICAN-AMERICAN HAIR CLEANSING CONDITIONER
coconut
COCONUT

Cleans & nourishes coily hair

Beard Care Propelled by Nature

Every beard kit includes a multi-use professional-quality face/beard scrub powered by natural ingredients. In addition to our nourishing organic triple-oil system, our face and beard scrub formulas are enriched with Jojoba, a natural exfoliator to clean the skin under the beard. They are also enriched with powerful natural botanicals like moringa, peppermint and menthol that fit your face skin needs.

Our beard care portfolio
ALL OUR FACE/BEARD SCRUBS
jojoba
JOJOBA

Exfoliates

ALL OUR FACE/BEARD SCRUBS
moringa
MORINGA

Cleanses

SENSITIVE FACE/BEARD SCRUB
peppermint
PEPPERMINT

Calms and soothes skin

ENERGIZING FACE/BEARD SCRUB
menthol
MENTHOL

Invigorates

MOISTURIZING FACE/BEARD SCRUB
Hydration complex
HYDRATION COMPLEX

Hydrates 100% natural

No Unwanted Ingredients

NO Ammonia

Ammonia is commonly used in hair color to open the cuticle and deposit color, but it carries a strong and unpleasant odor that lingers long after the process is complete.

NO Parabens

Parabens are a preservative commonly used in hair color and care products to prevent the growth of bacteria and mold. The impact of parabens is disputed so some consumers are mindful not to use products that contain them.

NO Sulfates

Sulfates are often used in hair color and care products. They can contribute towards stripping your hair of its’ natural oils – our formula does not contain sulfates.

NO Phthalates

Phthalates are chemical compounds with a range of uses like softening plastics and other substances and appear in a range of consumer products. So as to avoid even a minor risk of overexposure, we excluded all phthalates from our products.


NO Silicones

Silicones are made from synthetic materials and are known for providing anti-frizz benefits, ‘slip’ when combing/styling and making hair more manageable. However they can also build up on hair over time, weigh it down and block moisture, resulting in hair becoming dry or brittle.

NO Resorcinol

Resorcinol is often used in hair color because it’s a strong bonding agent, but many users are apprehensive of its powerful composition, so we excluded it from our formula.

Cruelty-Free / 100% Vegan

We've never tested on animals and we never will. It's clever to do things the right way - it's also our promise to you.

100% vegan and clean technology - no animal-derived ingredients.

100%
Recyclable PAPER