Good for You Ingredients

Cleverman is a high-performance, clean and vegan men's hair and beard color that delivers long-lasting, natural-looking results. Cleverman's innovative formula is enriched with nourishing organic oils in a drip-free, cream formula that's gentle on hair without compromising color performance. Equally important, it's formulated without many of the unwanted ingredients used by traditional color, because we put the health of your hair, scalp and skin above all.

Hair Color with No Unwanted Ingredients

NO Ammonia

Ammonia is commonly used in hair color to open the cuticle and deposit color, but it carries a strong and unpleasant odor that lingers long after the process is complete.

NO Parabens

Parabens are a preservative commonly used in hair color and care products to prevent the growth of bacteria and mold. The impact of parabens is disputed so some consumers are mindful not to use products that contain them.

NO Sulfates

Suifates are often used in hair care products. They can contribute towards stripping your hair color - our hair care formulas do not contain sulfates.

NO Silicones

Silicones are made from synthetics materials and are know for providing anti-frizz benefits, 'slip' when combing/styling and making hair more manageable. However they can also build up on hair over time, weight it down and block moisture, resulting in hair becoming dry or brittle.

NO Phthalates

Phthalates are chemical compounds with a range of uses like softening plastics and other substances and appear in a range of consumer products. So as to avoid even a minor risk of overexposure, we excluded all phthalates from our products.

NO Resorcinol

Resorcinol is often used in hair color because it's a strong bonding agent, but many users are apprehensive of its powerful composition, so we excluded it from our formula.

Breakthrough Organic Triple Oil System

Our proprietary Organic Triple Oil System is formulated into everything that touches your hair

Argan Oil
nourishes and conditions

Thanks to its content in fatty acids, argan oil has nourishing & conditioning properties. Argan oil takes care of dry & damaged hair restoring natural softness a silky feel.

Walnut Oil
tonifies and helps to rejuvenate

Walnut oil is an edible oil known for its content in linoleic acid (OMEGA 6), an essential fatty acid not synthesized from the human body. Walnut oil contains vitamin E, giving its regenerating, moisturizing & tonifying properties. It is an excellent anti-aging agent.

Baobab Oil
hydrates and moisturizes

Baobab oil has a high content of vitamins A,D,E and F and is able to provide impressive moisturizing benefits to the skin and hair, improving elasticity.

After Color Treatments Powered by Nature

Our hair shampoos and conditioners

Our hair color kits come with high-performance shampoos and conditioners. They are powered by unique botanicals and extracts. In addition to having our exclusive triple-oil complex, each of our formulas are crafted with ingredients that nourish your scalp and hair from the inside out while helping lock in color for breakthrough results.

Dry hair cleansing conditioner with sunflower, cleans & nourishes dry hair

Damaged hair cleansing conditioner with amino acids, cleans & nourishes damaged hair

Normal hair cleansing shampoo with tara spinosa, cleans & nourishes normal hair

Fine hair cleansing shampoo with barosma betulina, cleans & nourishes thin/fine hair

African american hair cleansing conditioner with coconut, cleans & nourishes coily hair

Our beard-face scrubs

Our beard color kits come with high-performance beard scrubs. In addition to our nourishing organic triple-oil complex, our face and beard scrub formulas are enriched with Jojoba, a natural exfoliator to clean the skin under the beard. They are also enriched with powerful natural botanicals like moringa, peppermint and menthol that fit your face skin needs.