Privacy Policy | Cleverman
Customized Just for You

Privacy Policy

UPDATED: September, 2020

Cleverman is a brand of BICA BEAUTY LLC, and this privacy policy sets forth how we collect, use, and safeguard the information you entrust with us. 

  • We respect your privacy and choices. You can opt-out at any time

  • We do not sell your data

  • We require partners to abide by the law and protect your information

This privacy policy does not cover information that you submit on third party websites, apps, social platforms ("Platforms") even if we communicate with you on those sites. For example, if you post something on Facebook, Twitter, or YouTube, that information is governed by the privacy policies on those Platforms.


BICA BEAUTY collects information that you provide to us, from your engagement with our brand sites and platforms, advertising, media, and third parties who have your consent to share it. 


We use data to communicate with you about our products, services, answer questions, and create better experiences. We use data for tailored advertising and communications.

We may combine information that we collect via one method (e.g., from a website or digital advertising) with another method (e.g., an offline event). We do this to get a complete view of your preferences for our products and services, which, in turn, allows us to serve you better and with more customization and better products. 


We share information with the third parties (vendors, agencies, and businesses) that help us run our sites, our business, and retail our products. We do not sell your data or permit the re-use of personal information for independent use without your consent. We share information to the extent we need to prevent fraud when required by law or authorities, and in the event of our company's sale. 


You can unsubscribe from our sites at any time. You can also opt-out of interest-based advertising as well as SMS messaging, push notifications. 


How We Collect Information

Cleverman collects information that you provide to us, information from your engagement with our Sites, advertising and media, and information from third parties who have gained your consent to share it. We may combine information that we collect via one method (e.g., from a website, our digital advertising) with another method (e.g., an offline event). We do this to get a complete view of preferences for our products and services, which, in turn, allows us to serve you better and with more customization and better products.

Here are some examples of the categories of information we collect and how we may use it:

 Categories of Personal Information


  • Identifiers

  • Name

  • Address

  • Mobile number

  • Online identifiers

  • Internet Protocol address

  • Email address

  • Social handle or moniker 

  Legally Protected Characteristics

  • Gender

  • Birth Date

  • Purchasing Information

  • Products or services purchased, obtained, or considered

  • Other purchasing or consuming histories

  • Loyalty activity and redemption

  Internet or Network Activity

  • Browsing history

  • Search history

  • User-generated activity, including reviews, postings, photos shared, comments

  • Interaction with our brands and sites, advertisements, apps

  • Inferences drawn from any of these personal information categories

  • Product and related preferences

  • Characteristics

  • Behaviors on and off site

  • Purchase patterns

  • Demographic

  • Household

 Sources of Data

  • Personal Information You Provide

When you create an account on a BICA BEAUTY site, make purchases with us (online), join a loyalty program, enter a contest, share photograph, video or product reviews, call our Customer Support Team, sign up to receive offers or email, we collect the information that you provide to us. This information includes Personal Information (information that can be used to identify you as an individual) such as your name, social media handle, email, telephone number, home address. Our secure 3rd party processor collects payment information (such as account or credit card number). If you use a chat feature on our Sites, we collect the information your share during the interaction. We also collect information about your grooming preferences, your use of our Sites, demographics, and interests so that we can customize your experiences.

If you use one of our virtual-try on features, we may collect and store your image(s), for example, if you use social sharing to send your image to a friend or post it online or save it to your profile. You may also be able to register and log in to our Sites or chat features using your social media accounts, such as Facebook or Google. These platforms may ask your permission to share certain information with us (e.g., name, gender, profile picture), and all information is shared subject to their privacy policies. You can control the information that we receive by changing your privacy settings offered by the relevant social media platform.

Information We Automatically Collect

We collect some data automatically when you use our Sites. We may obtain information by automated means such as through cookies, pixels, web server logs, web beacons, and other technologies described below. These technologies help us.

Cookies and Other Technologies: Our Sites, applications, email messages, and advertisements may use cookies and other technologies such as pixel tags and web beacons. These technologies are used to help us to

  1. remember your information, so you do not have to re-enter it,

  2. track and understand how you use and interact with our Sites,

  3. tailor the Sites and our advertising around your preferences,

  4. manage and measure the usability of the Sites,

  5. understand the effectiveness of our content,

Otherwise, enhance the Sites and our product offerings and protect our Sites' security and integrity.

We use Google Analytics cookies to monitor the performance of our sites. You can learn more about how Google Analytics processes information here: Google Analytics Terms of Use and Google Privacy Policy.

Device Identifiers: Our third-party service providers and we automatically may collect an IP address or other unique identifier information ("Device Identifier") for the computer, mobile device, technology or other devices (collectively, "Device") you use to access the Sites or on third-party websites that publish our advertising. A Device Identifier is a number that is automatically assigned to your device when you access a web site or its servers, and our computers identify your device by its Device Identifier. For mobile devices, a Device Identifier is a unique string of numbers and letters stored on your mobile device that identifies it. We may use a Device Identifier to, among other things, administer the Sites, help diagnose problems with our servers, analyze trends, track users' web page movements, help identify you and your shopping cart, deliver advertising and gather broad demographic information.

If you would prefer not to accept cookies, you can change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; or set your browser to reject any cookies automatically. However, please be aware that some features and services on our Sites may not work properly because we may not be able to recognize and associate you with your account. Also, the offers we provide when you visit us may not be as relevant to you or tailored to your interests. To learn more about cookies, please visit

Mobile Services/Apps: Certain of our mobile apps offer opt-in, geo-location services, and push notifications. Geo-location services provide location-based content and services, such as store locators, local weather, promotional offers, and other personalized content. Push notifications can include discounts, reminders, or details about local events or promotions. Most mobile devices allow you to turn off location services or push notifications. If you consent to location services, we will collect information about the Wi-Fi routers closest to you and the cell IDs of the towers closest to you to provide location-based content and services.

Pixels: In some of our email messages, we use click through URLs that will bring you to content on our sites. We also use pixel tags to understand whether our emails are read or opened. We use learning from this information to improve our messages, reduce the frequency of messages to you, or determine interest in content we share.

Information From Third Parties: We receive information from third-party partners, such as publishers that run our advertising, and retailers who feature our products. This information includes marketing and demographic data, analytics information, and offline records. We may also receive information from other companies that collect or aggregate information from publicly available databases or consented to allow them to share your information. This might be de-identified information about purchasing patterns, location of shoppers, and sites of interest to our consumers. We also collect information about users who share common interests or attributes (e.g., color-treated hair) to create user "segments," which help us better understand and market to our customers. We may use your data as part of health-related segments about non-sensitive conditions such as dry skin.

This site is being monitored by one or more third-party monitoring software(s), and may capture information about your visit that will help us improve the quality of our service. You may opt-out from the data that ( ) is collecting on your visit through a universal consumer options page located at  ( ) (

Single-Sign Ons – If you sign up for CLEVERMAN through a third party application like Facebook or Google, you authorize us to collect your authentication information, such as your username and encrypted access credentials, and other information available through the third party application account, including the following information:

  • Facebook – CLEVERMAN allows you to sign up and sign in using your Facebook account. If you sign up using Facebook, Facebook will ask your permission to share certain information from your Facebook account with CLEVERMAN. This includes your Facebook user ID, first name, last name, email address (optional), gender, locale, your time zone, birthday and profile picture. This information is collected by Facebook and is provided to CLEVERMAN under the terms of Facebook’s Privacy Policy. You can control the information that we receive from Facebook using the privacy and data settings in your Facebook account. If you signed up using Facebook by mistake, you can delete your account from the Account page within your Settings at any time, or you can contact us.

  • Google – You can sign up and log in to CLEVERMAN using your Google account. When you sign up using Google, Google will ask your permission to share certain information from your Google account with CLEVERMAN. This includes your Google email address, birthdate (optional), gender (optional), and avatar (optional). This information is collected by Google and is provided to us under the terms of Google’s Privacy Policy. You can regulate the information that we receive from Google using your Google activity controls. If you signed up using Google by mistake, you can delete your account from the Account page within your Settings at any time, or you can contact us.

Social Platforms: You also can engage with our brands, use chat features, applications, log into our sites via social media platforms, such as Facebook (including Instagram), or Google. When you engage with our content on or through social media or other third-party platforms, plug-ins, integrations, or applications, these platforms may ask your permission to share certain information with us (e.g., name, gender, profile picture, likes, interests, demographic information). Such information is shared with us subject to the platform privacy policy. You can control the information that we receive by changing your privacy settings offered by the relevant social media platform.

Why We Collect Information?

We use the information to provide better products, services, customization, and offers from BICA BEAUTY LLC brands. For example, we use the information to:

  • provide tailored content, services, advertisements, and offers

  • respond to questions and providing news, emails/communication from us

  • administer and manage your account or loyalty program membership

  • verify your identity and prevent fraud

  • fulfill product purchases

  • contact you, send notice of changes to a BICA BEAUTY INC policy

  • improve the effectiveness of our Sites, customer service, and product offerings

  • conduct research and analytics

  • allow login, sharing and use of our content with a social media account

  • provide shipping and other rewards from your selected third party providers

  • post your content and consumer reviews on the Sites, our social media pages and related third party sites that retail or feature our brands and products

  • enforce our terms of use and complying with applicable laws

How We Share Information

We will not sell your Personal Information to third parties:

Third Parties Providing Services On Our Behalf: We share information with third-party service providers that host or assist with the technical operation of our Sites, provide analytics, process orders, transactions, and payments, provide customer service, loyalty program administration, redemption; or other third parties that participate in or administer our promotions, contests, sweepstakes, surveys or provide marketing or promotional assistance. We may also share information with third parties to help us identify your online preferences, including the ads you interact with. This data may be matched with information that we process about you to provide a better experience using our websites and products. These third parties are not permitted to use Personal Information for their independent marketing or business purposes. We may also share non-identifying information, such as aggregate statistics or usage information, with third parties.

Your Agreement To Have Your Personal Information Shared: In connection with advertising or our Sites, you may be asked to opt-in to receive information and/or marketing offers from someone else, or to otherwise consent to the sharing of your information with a third party, including social networking sites such as Facebook or Twitter. If you agree to have your Personal Information shared with a third party, it will be subject to the privacy policy and business practices of that third party. 

Business Transfers: As we continue to develop our business, we may sell or purchase assets. If another entity acquires us or our assets, or assets related to the Sites, Personal Information, Usage Information, and any other information we have collected, it may be disclosed to such entity as one of the transferred assets. If any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and may be sold or transferred to third parties.

Legal disclosure: 

BICA BEAUTY LLC may transfer and disclose information, including your Personal Information, Usage Information, and Device Identifier, (including IP address), to third parties to comply with a legal obligation; when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our Terms of Use or other applicable policies; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to our Sites or the public.

Your Privacy Rights, Your Choices

You may change your preferences and unsubscribe from email services from our brands by: (i) modifying your registered user information on the Sites; (ii) sending us an email by clicking here; or (iii) following the unsubscribe instructions in the communication that you receive.

At any time, you may opt-out from push notifications and allow BICA BEAUTY LLC to access location data by adjusting the permissions in your mobile device. You can stop all further collection of information by our mobile applications by uninstalling the mobile app. Please note that if you uninstall the mobile application from your mobile device, the unique identifier associated with your mobile device will continue to be stored. If you re-install the application on the same mobile device, we will be able to re-associate this identifier to your previous transactions and activities.

Per our routine record keeping, we may delete certain records that contain Personal Information you have submitted through the Sites. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. Also, you should be aware that it is not always possible to altogether remove or delete all of your information from our databases without some residual data because of backups and other reasons.

We will retain your Personal Information for as long as your account is active or as needed to provide you services and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. If you wish to cancel your account or request that we no longer use your Personal Information to provide you services, contact us here. We do not control certain privacy settings and preferences maintained by our social media partners like Facebook and Twitter. If you wish to make changes to those settings and preferences, you may do so by visiting the appropriate social media site's settings page.


We use third-party companies to serve advertisements, measure the performance and engagement with our ads, provide an analytic, preference, and interest information. In some instances, these ad network providers, social platforms, sponsors, and/or analytics service providers may use their tracking technology to capture information about your device, use, and engagement online.

We may recognize your information across different devices that you use or log in from (i.e., computers or mobile devices.) We may acknowledge that one cookie ID (i.e., from a computer) may be connected to another device (i.e., smartphone) by the device ID or login. This may result in you searching for one of our products on one device but seeing an ad later for that product on another device. Knowing what a person or household uses devices helps us limit the number of times you may see the same ad across different devices.

You can opt-out of receiving targeted advertising through the Network Advertising Initiative (NAI) Opt-Out Page. Options are Device-specific, so if you use multiple Devices, you should opt-out on each one. You can also opt-out of certain targeted advertising programs by clicking on the AdChoices icon that appears on our site footers and may appear on our advertising. Even if you opt-out of targeted advertising, you may still see our advertisements while you are browsing, but they may not be targeted to you based on your interests.

Some social networks (i.e., Facebook), allow you to exercise ad choices, limit data collection, and clear your history on that platform. For your convenience we have provided the links to some of the social networks:

Facebook -

Instagram -

Twitter -

Google -


If you choose, you can provide your mobile phone number to receive text message alerts sites to receive the product and/or event information, tips, or promotions. You agree that by providing your mobile phone number, you expressly consent to receive automated marketing text messages from us to the mobile phone number provided. Consent is not required to purchase goods or services. Message and data rates will apply, and you should check the rates of your mobile carrier. You can opt-out from further text marketing communications by texting STOP to the SMS number used by BICA BEAUTY INC to contact you.

We may share your mobile phone number with service providers with whom we contract to assist us with the above activities, but we will not share your mobile phone number with third parties for their own marketing purposes without your consent. Text Messages are distributed via third party mobile network providers and, therefore, we cannot control certain factors relating to message delivery. 

Depending on the recipient's mobile carrier, it may not be possible to transmit the text message to the recipient successfully, nor is content available on all carriers. We do not claim or guarantee availability or performance of this service, including liability for transmission delays or message failures.

CHILDREN / MINORS: BICA BEAUTY LLC's sites are not directed to anyone under 18. We do not knowingly collect, use, or disclose personally identifiable information from anyone under 18 years of age. If we determine upon collection that a user is under this age, we will not use or maintain his/her Personal Information without the parent/guardian's consent. If we become aware that we have unknowingly collected personally identifiable information from anyone under the age of 18, we will make reasonable efforts to delete such information from our records. If you believe that we might have any information from or about anyone under age 18, please contact us through this help page.


BICA BEAUTY INC maintains reasonable safeguards to protect Personal Information against loss, unauthorized use, disclosure or destruction and when transferring information for processing and requires third parties providing services on our behalf to do the same. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us.


The Sites may contain links to third party sites that are not owned or operated by BICA BEAUTY LLC. This includes links from advertisers, sponsors, and/or partners that may use our logo(s) as part of a co–branding or co–marketing agreement. We do not control, recommend, or endorse and are not responsible for these sites or their content, products, services, or privacy policies or practices. These other sites may send their own cookies or other tracking technologies to your device; they may independently collect data or solicit Personal Information and may or may not have their published privacy policies. You should also independently assess the authenticity of any site which appears or claims that it is one of our Sites (including those linked to through an email or social networking page). Sites may make available chat rooms, forums, message boards, and newsgroups. Remember that any information that you disclose in these areas becomes public information and is not subject to the provisions of this Privacy and Cookie Notice.


The Sites are governed by and operated in, and per the laws of the United States, and are intended for the enjoyment of residents of the United States. BICA BEAUTY makes no representation that the Sites are governed by or operated following the laws of any other nation. By using the Sites, or providing us with any information, you:

(a) acknowledge that the Sites are subject to the laws of the United States, 

(b) consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are citizens, and

c) waive any claims that may arise under those laws.


Please note, we may change information on the Sites and/or this Privacy Policy at any time, and any changes will be effective immediately upon the publication of revisions.


If you have any questions about privacy, please contact us at:

Cleverman Customer Support

413 WEST 14TH ST Floor 2

NEW YORK, NY 10014

Re: Privacy and Cookie Notice

Or send us an email with your request here.

UPDATED: September 2020

Thanks for subscribing to our mailing list