
New York 2025
Tips for men to look good, feel good and be their best selves

Back to list
August 05, 2025
Beard
Cleverman vs. Simpler: Which One Should You Choose for At-Home Beard and Hair Dye?

For men looking to color their beard and hair at home, two popular options are Cleverman and Simpler. Both offer multi-use kits designed to provide natural-looking results, but they differ in several key areas — from application method to processing time and price.
Application Method
-
Cleverman requires mixing the components before applying. This step ensures the formula is fully combined before use.
-
Simpler comes in a dual-chamber bottle that blends the formula as it’s dispensed. While it removes the need for pre-mixing, some users may find the brush gets messy or the mixture isn’t fully even.
Processing Time
-
Cleverman is designed to work in 7 minutes, which can be convenient for those with a tighter schedule.
-
Simpler recommends leaving the product on for 20 to 35 minutes, depending on the desired intensity and hair type.
Usage and Cost
-
Simpler is priced at $49.95 and offers up to 4 applications.
-
Cleverman also provides up to 4 uses, at a lower price of $29.95.
Both options aim to deliver a practical at-home coloring experience. The right choice depends on what you value most — whether it's speed, ease of application, or price.

Jorge Buccio
Celebrity hairstylist Jorge Buccio is Cleverman‘s Senior Colorist. He has over 20 years of experience in Hollywood, including celebrities Salma Hayek and Matthew McConaughey, and has worked with industry giants such as Schwarzkopf Professional and Revlon Professional. His avant-garde approach further aligns with Cleverman‘s commitment to style and personal taste.