Your Kit,
Your ColorYour color, tools, instructions & cleanser
Customizable Hair Color for Men — 10,000+ Personalized Combinations
Based on Your Answers
We build your kit with the right shade, coverage and tools
Mess-Free & Personalized
Ready in 5–10 minutes
Reusable — Not Single-Use
Mix only what you need, save the rest for your next touch-up
Ammonia-Free — SkinArmour Technology
Engineered for sensitive skin & scalp comfort
CleverMatch Technology
Blends color for the most natural-looking result
Fix & Repair Booster
Nourishes and helps repair hair fibers while you color (add at checkout)
Real Users,
Real ResultsReal Results From Men Who Chose Cleverman
“Loved the color and very easy to use. I have sensitive skin and it did not irritate it. The beard scrub was great.”
“Love the product, definitely high-quality - boosted my confidence and my self-esteem is through the roof”
“I love my color - my beard looks natural, and I’m very happy with the result”
“The color isn’t aggressive on the hair, and it smells great because it doesn’t have ammonia”
“I feel younger, more attractive, and more confident- really enjoyed the application process”
“Very easy to use; left my hair feeling fresh and in good condition”
“Love the product, definitely high-quality - boosted my confidence and my self-esteem is through the roof”
“Final result looks great - didn’t leave the skin dirty or stained with product”
“I look like a new man - my hair makes me feel young and attractive, and it looks natural”
“Very easy to use; left my hair feeling fresh and in good condition”
Full Gray Hair Coverage for Men
Look younger. Look sharp. Zero gray.
Look Good,
Look Like YouNatural-Looking Hair Color for Men, Customized Just For You
Finally, Hair Dye
Without CompromisesNatural-looking results, easy to use, comfort on skin, and reusable — zero waste.
CleverMatch Technology — Natural-Looking Results
With our proprietary color-matching technology. Natural-looking results that blend seamlessly — lasting up to 5 weeks.
Easy to Use — Results in Under 10 Minutes
No-mess cream formula. Most applications take less than 10 minutes.
SkinArmour Technology — Engineered for Skin & Scalp Comfort
Ammonia-free. Designed for sensitive skin and scalp.
Organic Triple-Oil System — Argan, Walnut & Baobab
Nourishes and conditions hair from root to tip.
Two Creams, Zero Waste — Reusable by Design
Color crème and developer now come in a tube, not a bottle. Mix only what you need in the tray — full coverage, a touch-up, or a quick gray refresh — and save the rest for next time. More uses. Less waste.
Better Ingredients,
Better ColorAmmonia-Free Hair Dye with Organic Argan, Walnut & Baobab Oils
Argan Oil
Nourishes
Walnut Oil
Conditions
Baobab Oil
Moisturizes
Argan Oil — Nourishes
Native to North Africa
Helps nourish and condition — may leave hair feeling softer after application
Walnut Oil — Conditions
Native to the Mediterranean
Known for its tonifying properties — helps support hair's natural appearance and texture
Baobab Oil — Moisturizes
Native to sub-Saharan Africa
Rich in fatty acids — helps support moisture retention after coloring
Nourishes,
While You ColorAdvanced Color-Repair Booster for Hair Dye
A targeted color-care booster designed to help repair and nourish hair fibers as color develops. Helps reduce dryness and frizz, leaving hair feeling softer, smoother, and healthier-looking. Mix directly with your Color Crème and Developer.
- Reduces — dryness, roughness & frizz
- Improves — softness & smoothness
- Delivers — healthier-looking results
Color In.
Fade Out.Color-Lock Shampoos & Conditioners for Men — Formulated to Lock in Your Hair Color
Dry Hair Color-Lock Conditioner
For dry hair
Damaged Hair Color-Lock Repair Conditioner
For damaged hair
Normal Hair Color-Lock Shampoo
For all hair types
African American Color-Lock Conditioner
For coily hair
Reusable
Lasts Up to 5 Uses — Non-Single-Use Plastic
Cruelty-Free
No Animal-Derived Ingredients — 100% Vegan
Recyclable
Recyclable Packaging and Components
Vegan & Cruelty-Free Hair Color — Recyclable, Reusable, Ammonia-Free
Built to Last,
Easy to UseReusable Dye Kit. Long-Lasting Hair Color — Up to 5 Weeks and Up to 5 Uses Per Kit
- Easy: 4 Simple Steps
- Reusable: Up to 5 Uses
- Long Lasting: Up to 5 Weeks
Curious?
How It WorksTake the Quiz — Tell Us About Your Hair
Answer a few quick questions about your hair type, gray level and the look you want. It takes about 2 minutes.
We Build Your Personalized Kit
We select the right shade, coverage, developer and tools, then build your personalized kit.
We Deliver — Discreetly, Your Schedule
Your personalized kit ships discreetly to your door. No subscriptions. No commitments.
Why Cleverman?
See the DifferenceCleverman vs Traditional Hair Dye — Personalized, Reusable & Natural-Looking
Not Happy?
We Make It RightCleverman Hair Color — Money-Back Guarantee & 100% Satisfaction Promise
Money-Back Guarantee
Not satisfied? We fix it or refund it.
Looking Good
Does Good
Looking good goes beyond hair color. We support Movember's work for men's health.
Learn more about our support →The Word
Is OutCleverman — Reviewed as The Best Hair Color for Men, Featured in GQ, Men's Health & More
Prefer to Shop
by Shade?16 Shades. One Personalized Recommendation. Our quiz gives the best recommendation, but you can also browse every shade.
Questions?
We've Got AnswersFrequently Asked Questions About Cleverman Hair Dye
How does Cleverman choose my color?
You take a short 2-minute quiz about your hair type, gray level, and the look you want. Based on your answers, we build a personalized kit with the right shade, coverage, developer and tools. With over 10,000 possible combinations, your kit is built specifically for you — not a generic one-size solution.
How long does Cleverman hair color last?
Cleverman color typically lasts up to 5 weeks depending on your hair type, how often you wash, and the coverage level. The reusable kit allows up to 5 applications, so you can do full coverage applications and touch-ups from a single kit — less waste, better value.
Can I keep some gray? Do I need full coverage?
Absolutely. Cleverman offers multiple coverage levels including Salt & Pepper, which blends your gray naturally without eliminating it. You choose how much coverage you want — from a subtle touch-up to full gray elimination. The quiz helps match your coverage goal to the right kit.
How many uses are included in a Cleverman kit?
Each Cleverman kit includes up to 5 uses. Unlike traditional single-use dyes, you mix only what you need, cap the tubes, and store the rest. This makes each kit more economical and reduces product waste. Starting at $12.95 per subscription, it's one of the most cost-effective options available.
In the Box,
Everything You NeedWhat's Inside Your Cleverman Hair Dye Kit
- Customized Gloves
- Customized Developer
- Customized Colorant
- Customized Brush & Tray
- Customized Color-Lock Shampoo & Conditioner
Starting at
Subscribe: $12.95 + S&H first kit, then $19.95 + S&H
One-Time Purchase: $26.95 + S&H
Save 50% On Your First Kit — When You Subscribe