Cleverman New York
Before
Daniel before using Cleverman
Jordi before using Cleverman
Danny before using Cleverman
After
Daniel after using Cleverman
Jordi after using Cleverman
Danny after using Cleverman

Cleverman study*

Look Good,Look Like You

Men's Hair Color, Beard Dye and Grooming Reviews

4.7· 2,543 reviews†

Ratings for All Cleverman products

4.7Average rating†
2,543Verified reviews†
97%Rated 4 stars or higher†
2,026Five-star reviews†
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Showing 1–20 of 2,543 reviews

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Photos from customers

DustinVerified buyer
Oct 23, 2026

Works Great!

All In One KitSee the product ›

It works as expected! I enjoy how long it lasts and how much better my beard looks.

Incentivized
JOHNVerified buyer
Oct 23, 2026

Just as advertised easy and true color coverage. Hair and Beard

All In One KitSee the product ›

I was skeptical at first however after using it I was thrilled, it was easy as well as mutiple uses. Covers well and looks natural

Incentivized
MarkVerified buyer
Oct 25, 2026

Good value it has enough for multiple uses. Thoughtful accessories included.

All In One KitSee the product ›

The hair dye is a good value. The number of times I can dye my hair makes this product less expensive overall than purchasing a single use dye kit at the local store. The kit has thoughtful accessories included ot help with dying process that are not included in the traditional store bought kits. This is the second kit I purchased and I plan on continuing to purchase this item for the forseeable future.

Incentivized
EddieVerified buyer
Oct 27, 2026

Great product for dying your hair.

All In One KitSee the product ›

The product works fantastic. It lasts a long time and I like the way it's formulated it doesn't burn or leave you irritated. Highly recommend it.

Incentivized
RuhulVerified buyer
Oct 28, 2026

Amazing

All In One KitSee the product ›

When I was using other cheap products for beard color I’d have itchy skin irritation for weeks but with this product I rarely have any issues. Great one and color last quite a while like more than two weeks.

Incentivized
DavidVerified buyer
Nov 11, 2026

Perfect shade

Full Coverage Immediate KitFind your shade ›

Just what I was looking for, doesn't stain my skin and gives good coverage and match my shade.

+Natural-Looking Result+Eliminates Desired Level Of Gray+Color Matches Desired Result+Brush Makes Application Easy+High Quality Gloves That Fit My Hands+Mess-Free
Cleverman

We're so glad you found your perfect match! It's great to hear you're enjoying the coverage and easy application. Thanks for choosing Cleverman! Team Cleverman

Incentivized
QstuttVerified buyer
Nov 7, 2026

Young Again

Beard KitFind your shade ›

The proof is in the pudding!!

+Works Fast
Cleverman

We love to hear that! Thanks for giving Cleverman a try and sharing your experience! Team Cleverman

Incentivized
FrankVerified buyer
Nov 7, 2026

Good product

Beard KitFind your shade ›

Have tried multiple other products for white hair in beard and this is the easiest and best I've used. Looks very natural compared to just for men and simpler

+Natural-Looking Result+Eliminates Desired Level Of Gray+Long-Lasting+Color Matches Desired Result+Conditioner Makes My Hair Feel Great+High Quality Gloves That Fit My Hands+Customized Instructions, Easy To Understand+Mess-Free+Works Fast
Cleverman

Thank you for the great feedback! We're thrilled to hear you found Cleverman easy to use and love the natural-looking results. We truly appreciate your support! Team Cleverman

Incentivized
BobVerified buyer
Nov 5, 2026

Do not use if you want a salt and pepper blend

Salt & Pepper Blended KitFind your shade ›

I purchased this kit trying to make a salt and pepper blend. I am 70% gray. I wanted to reduce it to about 20% Gray. When the kit comes, it's one hair dye, dark brown or whatever color they suggest for you. There's no gray or silver in the hair dye, so unless you're very talented, with the comb and brush they supply, you're not going to make this happen. I am now stuck with a head of dark brown hair, which I didn't want. If you want to Simply reduce your gray and not get rid of it I would suggest going to a salon. There was a time, years ago, when Just For Men had a wash in Touch of Gray dye. There was actually silver or gray in the dye. so it gave you a Touch of Gray. This product doesn't exist anymore.

−Covered Too Much Gray−Difficult To Apply
Cleverman

Thank you for your feedback. We're sorry the results weren't what you expected. Our product is designed to blend gray with your natural hair color, not add silver or gray tones. We understand this wasn't the salt-and-pepper effect you were looking for and appreciate you sharing your experience. Team Cleverman

Incentivized
TNVerified buyer
Nov 2, 2026

Right choice

Hair CareSee the product ›

I used too many hair product finally I found the right one and this one is really great

+Natural-Looking Result+Works Fast+Mess-Free+Conditioner Makes My Hair Feel Great+Brush Makes Application Easy+Customized Instructions, Easy To Understand+Auto-Delivery+High Quality Gloves That Fit My Hands+Eliminates Desired Level Of Gray−Covered Too Much Gray
Cleverman

Thank you for your feedback! We’re happy to hear you’re enjoying Cleverman. Team Cleverman

Incentivized
AndyVerified buyer
Oct 31, 2026

Great product, but needs a tweak

Beard KitFind your shade ›

Used Cleverman for the first time Oct. 30. Great overall product, but needs a tweak. Color was spot on, easy to use, the mixing tool is much appreciated and the application brush really helps get the color into your beard well. I will definitely order again. One suggestion, the mixing bin needs to be changed. Its tall walls and short length make it tough to get the applicator in there. I think the bin should have slight shorter walls (less deep) and be a bit longer. Also, the sample beard scrub packets are really hard to open in the shower with wet hands.

+Natural-Looking Result+Works Fast+Customized Instructions, Easy To Understand+Brush Makes Application Easy+Color Matches Desired Result
Incentivized
BrandonVerified buyer
Oct 8, 2026

Works Great

All In One KitSee the product ›

Works well . At first the product seemed really harsh. After multiple uses my scalp adjusted to the product and it was not as harsh feeling.

Incentivized
ReusableVerified buyer
Oct 9, 2026

Wife Approved!

All In One KitSee the product ›

Easy and quick to use. Perfect for men, as we often get frustrated with too many steps. Covers well and looks good. Wife approves!

Incentivized
EvanVerified buyer
Oct 11, 2026

Easy to use and looks natural

All In One KitSee the product ›

Great hair dye! Easy to apply, provides excellent coverage, and leaves my hair looking natural. The color turned out exactly as expected and lasts well without fading quickly. Definitely recommend!

Incentivized

Incentivized reviews: the reviewer received a gift for leaving a review, whatever the rating. Cleverman does not condition the gift on the rating.

The WordsThat Come Back

What customers name most often, review after review. Select any one to read only those.

Does Cleverman cover the gray?

830 of 2,543 reviewers name gray coverage as the reason they rated the kit. Coverage is a choice at the quiz: Full Coverage takes all of it, Salt & Pepper leaves some of it, and the formula is mixed to the gray level you report.

How does it feel on the skin?

1,458 reviewers name how the kit leaves their hair or how natural the colour looks. Cleverman is free from ammonia, parabens, sulfates, silicones, phthalates and resorcinol, and the developer carries SkinArmor Technology. Do the patch test before the first application, and if you have reacted to a color product before, talk to a doctor first.

* Study participant, not a verified buyer. These before-and-after photos come from a Cleverman formula test run in Barcelona in 2019, before the product launched. The men are real, took part in the test, and were photographed before and after use: same light, same frame, same crop, and the treated area is not retouched. Participants were compensated for taking part and signed a release. They are test participants, not verified buyers, and individual results vary. The 4.7 rating and every review count on this page come from verified orders only — not from the test.

† Incentivized reviews. Some of the reviews counted here were written by customers who received a free product for writing one. The reward was given whatever the rating, it was never conditioned on a positive review, and every review that earned one is labeled “Incentivized” on the review itself.

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