Cleverman New York
Before
Daniel before using Cleverman
Jordi before using Cleverman
Danny before using Cleverman
After
Daniel after using Cleverman
Jordi after using Cleverman
Danny after using Cleverman

Cleverman study*

Look Good,Look Like You

Men's Hair Color, Beard Dye and Grooming Reviews

4.7· 2,509 reviews†

Ratings for All Cleverman products

4.7Average rating†
2,509Verified reviews†
97%Rated 4 stars or higher†
1,998Five-star reviews†
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Showing 2,001–2,020 of 2,509 reviews

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Photos from customers

DanielVerified buyer
Sep 30, 2026

Covers great. Less irritating.

Beard KitFind your shade ›

Covers great. Much less irritating than Just for Men. That’s the reason I switched brands. Would suggest selling just color and activator tubes. I don’t need the whole kit every time I place an order.

ReusableVerified buyer
Aug 17, 2026

Good product but needs to overdevelop for full coverage

Beard KitFind your shade ›

Works ok but always leaves grey unless I leave it in long enough that it develops way beyond the "cream" color it's intended to be. So, more dark brown. Which matches my hair and looks natural to anyone who doesn't know me but my beard has always been lighter than my hair.

JohnVerified buyer
Aug 18, 2026

Sensitive to skin/face.

Beard KitFind your shade ›

Great product, and mild on sensitive skin. Love it so far. Will purchase this product again.

ChristopherVerified buyer
Aug 21, 2026

Good but…

All In One KitSee the product ›

Good product with the packaging is way too much for what you actually have meaning there’s a lot of trash that gets thrown away with this box consider a much smaller box because you don’t need all the different fluff and pieces of plastic and things like that actually little cardboard, trays and boxes and what not it all ends up in the trash and to be honest it’s super annoying to me

MichaelVerified buyer
Aug 31, 2026

Overall review

All In One KitSee the product ›

The is product is good, easy to use and set up. One thing it only comes with a pair of gloves. You can mix the product with no gloves, but to be on the safe side please buy extra. The color dye works good but over time your natural color will come back with in 2 weeks or it could be me cause I wash my face/bread 3 times a day. This is my second time buying this product and I will buy again.

ALLANVerified buyer
Sep 7, 2026

Good brand

All In One KitSee the product ›

Works great, doesnt darken my hair the blackest or make it shine though. Overall good product and ill buy again

AlejandroVerified buyer
Sep 6, 2026

Really good but still cause me some allergy

Beard KitFind your shade ›

When I started using it it was ok then started to cause me allergy lately as the other products

+Natural-Looking Result+Long-Lasting+Color Matches Desired Result−Stains In Skin / Sink−Allergy
Cleverman

We’re sorry to hear that you experienced an allergic reaction after initially using the product without any issues. We understand how concerning and frustrating that can be. We’d be happy to assist you further and look into your experience with our product. Please feel free to contact our Customer Care team so we can help.

BradyVerified buyer
Aug 24, 2026

Good Beard dye

Beard KitFind your shade ›

Easy to use, looks natural

+Natural-Looking Result+Brush Makes Application Easy−Covered Too Little Gray−Color Was Darker Than I Expected
Cleverman

Thank you for your review! We’re so glad to hear that you found Cleverman easy to use and that you’re happy with the natural-looking results. We truly appreciate your feedback! 🙌

ChuckVerified buyer
May 7, 2026

Very pleased

Beard KitFind your shade ›

Great packaging. Very simple instructions and the QR code was helpful as well. Easy process! Plus the beard wash smells AMAZING.

MichaelVerified buyer
May 17, 2026

Men's hair dye that works

Beard KitFind your shade ›

Works exactly as described! Could cover the Grey's a bit more without needing to go over each individual strand. But it does work

Incentivized reviews: the reviewer received a gift for leaving a review, whatever the rating. Cleverman does not condition the gift on the rating.

The WordsThat Come Back

What customers name most often, review after review. Select any one to read only those.

Does Cleverman cover the gray?

825 of 2,509 reviewers name gray coverage as the reason they rated the kit. Coverage is a choice at the quiz: Full Coverage takes all of it, Salt & Pepper leaves some of it, and the formula is mixed to the gray level you report.

How does it feel on the skin?

1,447 reviewers name how the kit leaves their hair or how natural the colour looks. Cleverman is free from ammonia, parabens, sulfates, silicones, phthalates and resorcinol, and the developer carries SkinArmor Technology. Do the patch test before the first application, and if you have reacted to a color product before, talk to a doctor first.

* Study participant, not a verified buyer. These before-and-after photos come from a Cleverman formula test run in Barcelona in 2019, before the product launched. The men are real, took part in the test, and were photographed before and after use: same light, same frame, same crop, and the treated area is not retouched. Participants were compensated for taking part and signed a release. They are test participants, not verified buyers, and individual results vary. The 4.7 rating and every review count on this page come from verified orders only — not from the test.

† Incentivized reviews. Some of the reviews counted here were written by customers who received a free product for writing one. The reward was given whatever the rating, it was never conditioned on a positive review, and every review that earned one is labeled “Incentivized” on the review itself.

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