Cleverman New York
Before
Daniel before using Cleverman
Jordi before using Cleverman
Danny before using Cleverman
After
Daniel after using Cleverman
Jordi after using Cleverman
Danny after using Cleverman

Cleverman study*

Look Good,Look Like You

Men's Hair Color, Beard Dye and Grooming Reviews

4.7· 2,509 reviews†

Ratings for All Cleverman products

4.7Average rating†
2,509Verified reviews†
97%Rated 4 stars or higher†
1,998Five-star reviews†
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Showing 2,041–2,060 of 2,509 reviews

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Photos from customers

GlennVerified buyer
Aug 6, 2026

It seems to work well

Beard KitFind your shade ›

It seems to cover my grey well

+Eliminates Desired Level Of Gray+Natural-Looking Result+Customized Instructions, Easy To Understand+Auto-Delivery+Works Fast−Fades Quickly
Cleverman

Thank you for your review! We’re so glad to hear that Cleverman is providing good coverage for your gray. We truly appreciate your feedback and support!

JimbobVerified buyer
Jul 31, 2026

GREAT PRODUCT! :o)=) (Except for HAVING to MIX the solutions) :o(

Beard KitFind your shade ›

I look SO good (younger for the Wife, Work, & Church) oh, and to confound my friends-since-high school). ;^} BUT, when it's time for reapplication, I DREAD having to mix ('zat too much? Of which? Both?) the color with the Cream Developer. There are products I've purchased (NOT hair color) that have needed mixing that included a plastic mixing 'syringe' type device. One simply threaded the two solution tubes into their appropriate receiver on the syringe, squeeze the tubes to charge the syringe, and then carefully depress the syringe's plunger to extrude the desired quantity of THOROUGHLY MIXED product. NO muss. NO fuss. Ready for 'a tad extra' if needed. THAT would be SO useful (and what a product differentiator)!

+Natural-Looking Result+Eliminates Desired Level Of Gray+Long-Lasting+Color Matches Desired Result+Brush Makes Application Easy+High Quality Gloves That Fit My Hands+Customized Instructions, Easy To Understand+Auto-Delivery+Works Fast−Messy−Mixing hassle
Cleverman

Thank you so much for the fantastic review! 😄 We're thrilled to hear you're loving the results—and we especially enjoyed your sense of humor! We also really appreciate your thoughtful suggestion about a syringe-style mixing applicator. It's a very creative idea, and we'll be sure to share it with our product development team. The only reason we currently recommend mixing manually is to ensure you maintain the correct 1:1 ratio of colorant to developer, which is essential for achieving the best results. Thank you again for your support and for helping us improve!

MarkVerified buyer
Jul 1, 2026

Overall a good experience, just came out too dark

Salt & Pepper Blended KitFind your shade ›

I'm a dark blonde so it's always hard to find the right shade. Most hair coloring I've used results in a red tint on completion. Not the case with Cleverman. It covered the grays really well and it hasn't washed out after just over a week of daily hair washing. I usually don't like fo wash my hair this frequently but I was actually trying to get it to lighten up a little! Instructions are straightforward and it's pretty easy to use. Like the idea of being able to just mix up the amount I need. As the instructions say it is easy to cover more gray than you want to! I think I will find a small plate or saucer to mix the color in as the tall sides of the supplied tray make mixing a tad difficult and getting all the product out with the brush almost impossible. I have reached out to Cleverman about a lighter shade and expect to hear back from them soon. They responded quickly to my first query. I definitely recommend Cleverman hair color.

+Eliminates Desired Level Of Gray+Long-Lasting+Brush Makes Application Easy+High Quality Gloves That Fit My Hands+Customized Instructions, Easy To Understand+Works Fast−Color Was Darker Than I Expected−Stains In Skin / Sink
Cleverman

Thank you so much for your detailed review! We're delighted to hear that you found a shade that works well for your dark blonde hair without the unwanted red tones, and that you're enjoying the natural, long-lasting results. We also appreciate your thoughtful feedback about the mixing tray—we're always looking for ways to improve. We're glad our team was able to respond quickly, and we'll be happy to help you find the perfect lighter shade. Thanks again for recommending Cleverman!

CliffVerified buyer
Jun 23, 2026

Looks good could last longer

Beard KitFind your shade ›

I love the natural look of the color and the price is reasonable. I normally trim my beard after coloring and have found the gray noticeably returning in a few days. It could be the trimming but I’m not sure. Also the mixing tray should not be as deep. The current size makes mixing and applying more difficult

+Natural-Looking Result+Conditioner Makes My Hair Feel Great+Auto-Delivery−Fades Quickly−Difficult To Apply−Mixing tray too deep
Cleverman

Thank you for your feedback! We're glad you love the natural-looking color and value. Trimming can sometimes make new gray growth more noticeable, but we appreciate your comments on both the color longevity and the mixing tray design. We'll be sure to share your suggestions with our team. Thanks for choosing Cleverman! 😊

AngeloVerified buyer
Jun 16, 2026

Color

Full Coverage Gradual KitFind your shade ›

It has worked well so far

+Natural-Looking Result+Eliminates Desired Level Of Gray+Color Matches Desired Result+Auto-Delivery+Works Fast+Mess-Free+Customized Instructions, Easy To Understand+Conditioner Makes My Hair Feel Great−Fades Quickly
Cleverman

Thank you for your review! We're glad to hear that the product has worked well for you so far. We appreciate your support and hope it continues to meet your expectations. If you ever have any questions or feedback, we're always here to help!

FloVerified buyer
Jun 14, 2026

Used them for a while

Beard KitFind your shade ›

Although not perfect, they are the most consistent brand out there.

+Works Fast+Eliminates Desired Level Of Gray−Color Was Darker Than I Expected−Fades Quickly
Cleverman

Thank you for your honest feedback! We’re glad to hear that you’ve found Cleverman to be the most consistent brand you’ve tried. We’re always working to improve our products and appreciate comments like yours—they help us continue refining the experience for our customers. Thank you for your support!

JPVerified buyer
May 23, 2026

Great product, could be better

Beard KitFind your shade ›

The only reason I couldn't give 5 is the fact they thinned the developer from the original consistency. The uneven viscosity of the two creams makes it very difficult to judge the equals amounts to mix. This is resulting in very inconsistent results.

+Auto-Delivery
Cleverman

Thank you for your honest feedback — we truly appreciate it. We’re sorry to hear about the inconsistency you experienced with the developer texture and understand how that could affect mixing and application results. Please contact us at contactus@becleverman.com so we can support you directly and review your specific case further. Thank you again for helping us improve. Team Cleverman

RobVerified buyer
Mar 31, 2026

Good product

Beard KitFind your shade ›

It’s a better quality product than the alternatives and lasts longer. The gloves are thicker, the applicator(s) are better, the dye is better, etc… Everything is better.

+Long-Lasting
JoshuaVerified buyer
Mar 11, 2026

Seems to work okay but price is a little high.

All In One KitSee the product ›

It has worked fairly well, but I’m not sure how long it actually lasts. I find myself reapplying about every six days. I did order a second set, so I’ll keep using it for now, but I’m still a bit on the fence. It seems to work okay, just not perfectly. I’ve had blonde patches in my beard for a long time, which has always been frustrating because those spots are hard to see and make the beard look uneven. This product has helped fill in the color a bit, which I do appreciate. That said, I think it’s quite overpriced for the amount you receive. The quantities are very small. Since I’m only using it on a short beard, I don’t need much, so it has lasted a couple of months. If I needed to use more, I would probably be much more frustrated.

+Long-Lasting
KiranVerified buyer
Mar 21, 2026

Great so far

All In One KitSee the product ›

Product is great for the first use, no complaints. Will review more in detail after using a few more times

brandonVerified buyer
Mar 24, 2026

GOOD PRODUCT BUT NEEDS TO BE TWEAKED A LITTLE BIT

All In One KitSee the product ›

THE PROS: I think the product is definitely better than just for men beard and mustache color. It lasts longer for sure because i think it penetrates the follicle deeper and it does come in a nice all inclusive package and you do get enough to last for more applications than just for men so its a better price technically and a longer lasting product. It also doesnt shed off under my fingernails if i scratch my face or something. THE CONS: It says it is for sensitive skin and reviews said it is great and doesnt burn or itch like other products especially the just for men product i was using however, it does burn if you leave it on the required 7 minutes and also after a day or teo it does start to itxh or at least it did for me. Also the packaging although cute is quite cumbersome and when you try to put the unused product back how it came, it is veey difficult to fold the box accordian style to get everything to fit back correctly. Also, when its time to use the beard wash and the face energizer products, basically the things it tells you to use after washing out the dye, it doesnt specify which one to use. I had no clue whether to use one or both and in what order because the directions werent clear enough nor were the pics and i am not an ignorant person. Would be much more helpful if the little packets actually had numbers labeled on them for the order to use once you rinse the beard dye out.

+Long-Lasting−Difficult To Apply
JohVerified buyer
Mar 25, 2026

Good product

All In One KitSee the product ›

Good product. Still needed to reapply at least twice to get full coverage but very little burn.

GerardoVerified buyer
Mar 29, 2026

Great product, my go to

All In One KitSee the product ›

I like the product, i keep using this product, just wished it stay on longer. After a week it comes off.

+Long-Lasting
JWH133Verified buyer
Apr 8, 2026

Easy to use

Beard KitFind your shade ›

Coverage was not as well as I would of liked. It did give a natural look. Maybe with some practice I will get better results. First try.

+Natural-Looking Result−Fades Quickly−Color Was Lighter Than I Expected
Cleverman

Thanks for your feedback! We’re glad to hear you achieved a natural look—that’s a great start, especially for your first try. Application can definitely improve with a bit of practice, but if you’d like any tips or guidance to get better coverage, feel free to reach out to us at contactus@becleverman.com —we’re happy to help!

ShravanVerified buyer
Mar 31, 2026

Balanced beard blackening kit

Beard KitFind your shade ›

The product has been good for coloring my beard

+Eliminates Desired Level Of Gray+High Quality Gloves That Fit My Hands+Customized Instructions, Easy To Understand+Color Matches Desired Result−Color Was Darker Than I Expected
Cleverman

Thanks for your feedback! We’re glad to hear the product has been working well for coloring your beard—that’s exactly what it’s designed for. We appreciate you choosing Cleverman!

MalvinVerified buyer
Mar 2, 2026

First time user

All In One KitSee the product ›

Simple to follow information, easy to you and effective. Good product works and described and lasts.

+Brush Makes Application Easy

Incentivized reviews: the reviewer received a gift for leaving a review, whatever the rating. Cleverman does not condition the gift on the rating.

The WordsThat Come Back

What customers name most often, review after review. Select any one to read only those.

Does Cleverman cover the gray?

825 of 2,509 reviewers name gray coverage as the reason they rated the kit. Coverage is a choice at the quiz: Full Coverage takes all of it, Salt & Pepper leaves some of it, and the formula is mixed to the gray level you report.

How does it feel on the skin?

1,447 reviewers name how the kit leaves their hair or how natural the colour looks. Cleverman is free from ammonia, parabens, sulfates, silicones, phthalates and resorcinol, and the developer carries SkinArmor Technology. Do the patch test before the first application, and if you have reacted to a color product before, talk to a doctor first.

* Study participant, not a verified buyer. These before-and-after photos come from a Cleverman formula test run in Barcelona in 2019, before the product launched. The men are real, took part in the test, and were photographed before and after use: same light, same frame, same crop, and the treated area is not retouched. Participants were compensated for taking part and signed a release. They are test participants, not verified buyers, and individual results vary. The 4.7 rating and every review count on this page come from verified orders only — not from the test.

† Incentivized reviews. Some of the reviews counted here were written by customers who received a free product for writing one. The reward was given whatever the rating, it was never conditioned on a positive review, and every review that earned one is labeled “Incentivized” on the review itself.

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