Cleverman New York
Before
Daniel before using Cleverman
Jordi before using Cleverman
Danny before using Cleverman
After
Daniel after using Cleverman
Jordi after using Cleverman
Danny after using Cleverman

Cleverman study*

Look Good,Look Like You

Men's Hair Color, Beard Dye and Grooming Reviews

4.7· 2,509 reviews†

Ratings for All Cleverman products

4.7Average rating†
2,509Verified reviews†
97%Rated 4 stars or higher†
1,998Five-star reviews†
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Showing 2,081–2,100 of 2,509 reviews

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Photos from customers

JeffreyVerified buyer
Jan 6, 2026

Good product

All In One KitSee the product ›

It provided good color and was easy to use. I also liked that it can be used for multiple applications.

+Brush Makes Application Easy
JoyceVerified buyer
Jan 8, 2026

Good product

All In One KitSee the product ›

Easy to use. Clear instructions. Box is set out nice with everything you need.

+Brush Makes Application Easy
GenoVerified buyer
Jan 10, 2026

Easy

All In One KitSee the product ›

Easy to use. Packaging and instructions are very clear and it doesn't take long

+Long-Lasting+Brush Makes Application Easy
DeepikaVerified buyer
Dec 22, 2025

Good but doesn’t last for 3 weeks!

All In One KitSee the product ›

My friend referred me to this product. I used it 3 times already and like it so far. Only thing is, it doesn’t last for 3 weeks like they advertise. Probably a week or mostly 10 days. That is my experience.

GregoryVerified buyer
Dec 26, 2025

So far best choice a little expensive but good product

All In One KitSee the product ›

At first when I opened the box I was overwhelmed because there was so much stuff in the box but after trying it and seeing it's was just as easy as all the other products plus didn't stain my skin I prefer to use this instead

+Brush Makes Application Easy
SusanVerified buyer
Dec 26, 2025

Not very strong dye

All In One KitSee the product ›

Easy to use - great instructions. Dye is not super effective.

+Brush Makes Application Easy
JeffVerified buyer
Dec 12, 2025

Good product

All In One KitSee the product ›

Color seems to last longer than the competitor, better for sensitive skin, some products cause a reaction, this one did not.

+Long-Lasting
TravisVerified buyer
Dec 18, 2025

Great Product

All In One KitSee the product ›

Great product. I wish it was a little less messy but it seems healthy for my hair.

−Messy
RajeshVerified buyer
Dec 19, 2025

Gentler with a great kit

All In One KitSee the product ›

Honestly I’ve been using jfm for a long time on my beard and I’ve tried a couple other brands. JFM was the only one that had a bearable smell but lately it’s caused a lot of skin damage. Cleverman was much much gentler on my skin and gave great results with a less harsh smell. My only gripe is the brush texture is too coarse but that can be fixed with some cheap additional brushes.

+Long-Lasting
StevenVerified buyer
Dec 21, 2025

Useful and non irritating product

All In One KitSee the product ›

Overall, this is a safe and effective product that dyes true to the color chosen. It is easy and comfortable to apply. My only issue is that the product wears off with normal showering in a few days and doesn’t last a few weeks.

+Brush Makes Application Easy
SteveVerified buyer
Nov 29, 2025

Not for me

All In One KitSee the product ›

The initial product had a developer as a 20 however it came out darker than expected for me. Willing to try again however with the recommendations best for me.

−Color Was Darker Than I Expected
JayVerified buyer
Dec 5, 2025

Cheerman>Just for Men

All In One KitSee the product ›

I have been using just for men for 7 years and I think the Cheerman product is better. I lioe the color added the scent. I also like that you get more for your buck with Cheerman. I will be buying again.

JasonVerified buyer
Dec 7, 2025

Beard dye

All In One KitSee the product ›

Great product. No more gray in the beard. Easy to use, more user friendly than other brands.

+Brush Makes Application Easy
DavidVerified buyer
Dec 8, 2025

Easy to apply and looks great. I was very surprised how well it looked.

All In One KitSee the product ›

Easy to apply and looks great. I was very surprised how well it looked.

+Brush Makes Application Easy
BRYANVerified buyer
Nov 25, 2025

Stays on beard unlike the For Men brand

All In One KitSee the product ›

I like this beard dye as it stays on my beard and mustache unlike The For Men brand which lasts a few hours only.

LuisVerified buyer
Nov 25, 2025

Good product

All In One KitSee the product ›

It’s great it doesn’t drip hence little to none messes. The only thing I noticed is that it doesn’t last very long or maybe I need to apply it more often.

+Long-Lasting−Messy
StanleyVerified buyer
Nov 26, 2025

Great product

All In One KitSee the product ›

Great product. Easy to use. Dye covers very well and stays for a long time

+Long-Lasting+Brush Makes Application Easy

Incentivized reviews: the reviewer received a gift for leaving a review, whatever the rating. Cleverman does not condition the gift on the rating.

The WordsThat Come Back

What customers name most often, review after review. Select any one to read only those.

Does Cleverman cover the gray?

825 of 2,509 reviewers name gray coverage as the reason they rated the kit. Coverage is a choice at the quiz: Full Coverage takes all of it, Salt & Pepper leaves some of it, and the formula is mixed to the gray level you report.

How does it feel on the skin?

1,447 reviewers name how the kit leaves their hair or how natural the colour looks. Cleverman is free from ammonia, parabens, sulfates, silicones, phthalates and resorcinol, and the developer carries SkinArmor Technology. Do the patch test before the first application, and if you have reacted to a color product before, talk to a doctor first.

* Study participant, not a verified buyer. These before-and-after photos come from a Cleverman formula test run in Barcelona in 2019, before the product launched. The men are real, took part in the test, and were photographed before and after use: same light, same frame, same crop, and the treated area is not retouched. Participants were compensated for taking part and signed a release. They are test participants, not verified buyers, and individual results vary. The 4.7 rating and every review count on this page come from verified orders only — not from the test.

† Incentivized reviews. Some of the reviews counted here were written by customers who received a free product for writing one. The reward was given whatever the rating, it was never conditioned on a positive review, and every review that earned one is labeled “Incentivized” on the review itself.

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