Cleverman New York
Before
Daniel before using Cleverman
Jordi before using Cleverman
Danny before using Cleverman
After
Daniel after using Cleverman
Jordi after using Cleverman
Danny after using Cleverman

Cleverman study*

Look Good,Look Like You

Men's Hair Color, Beard Dye and Grooming Reviews

4.7· 2,509 reviews†

Ratings for All Cleverman products

4.7Average rating†
2,509Verified reviews†
97%Rated 4 stars or higher†
1,998Five-star reviews†
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Showing 2,121–2,140 of 2,509 reviews

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Photos from customers

HeatherVerified buyer
Nov 10, 2025

Great product!

All In One KitSee the product ›

Great product. Easy to use. Looks very natural! It's super easy to apply, with no mess and quick results.

+Natural-Looking Result+Brush Makes Application Easy−Messy
DavidVerified buyer
Oct 27, 2025

Great

All In One KitSee the product ›

Great product, easy to use and good color match.

+Color Matches Desired Result+Brush Makes Application Easy
JenniferVerified buyer
Oct 28, 2025

Not totally coverage, which is better for me

Hair CareSee the product ›

It works well, it covers up most grays but not all so it looks more natural

+Natural-Looking Result
JacquesVerified buyer
Nov 2, 2025

Good color and long lasting

All In One KitSee the product ›

Good color coverage, long lasting and easy to apply.

+Long-Lasting+Brush Makes Application Easy
AprilVerified buyer
Nov 2, 2025

Color matched very well

All In One KitSee the product ›

The color was perfect but it still caused irritation to the skin even after using the beard scrub. Purchased because I thought it was suppose to be for sensitive skin.

TomVerified buyer
Oct 15, 2025

Good but way darker than expected

All In One KitSee the product ›

Good but darker than expected . I appreciate the product and the directions, but it’s much darker than medium brown. I wish I got light brown.

−Color Was Darker Than I Expected−Color Was Lighter Than I Expected
PeterVerified buyer
Oct 17, 2025

Over all pretty good.

All In One KitSee the product ›

Pretty good home beard kit. Unfortunately they don’t let you only order the dye. If you’re on a subscription you end up having to throw away most of the kit. As it’s very easy to reuse the supplies multiple times.

+Brush Makes Application Easy
TomKinTNVerified buyer
Feb 28, 2026

Great results but...

Beard KitFind your shade ›

Switched to Cleverman because other products were irritating my skin after years of use. Great results, Great color, no irritation. Only big concern is the packaging. All I need are the tubes of color and toner. However every order comes in a huge box with multiple boxes inside. Very wasteful and also is surely a reason the product is so expensive compared to others.

+Natural-Looking Result+Eliminates Desired Level Of Gray+Long-Lasting+Color Matches Desired Result+Works Fast−Time-Consuming−Stains In Skin / Sink−Too much packaging
Cleverman

Thank you for switching to Cleverman — we’re thrilled to hear you’re getting great color with no irritation. We appreciate your feedback about the packaging. We understand that many customers prefer a simpler refill option, and we’re actively working on more streamlined, eco-friendly solutions. Thanks again for your support and honest review!

AMmmVerified buyer
Feb 22, 2026

its really good

Full Coverage Immediate KitFind your shade ›

its good. would recommend! it's quick and easy

+Natural-Looking Result+Eliminates Desired Level Of Gray+Long-Lasting+Color Matches Desired Result+Conditioner Makes My Hair Feel Great+Brush Makes Application Easy+High Quality Gloves That Fit My Hands+Customized Instructions, Easy To Understand+Auto-Delivery+Mess-Free+Works Fast−Confusing Instructions
Cleverman

We’re glad to hear you find it quick and easy to use — and we truly appreciate your recommendation. That means a lot to us!

WilmarVerified buyer
Oct 20, 2025

Easy to use

All In One KitSee the product ›

Easy to use, good results! Would be using it more often and see the overall product worth and experience

+Brush Makes Application Easy
parasilitiVerified buyer
Jan 14, 2026

Over all pretty good.

All In One KitSee the product ›

Pretty good home beard kit. Unfortunately they don’t let you only order the dye. If you’re on a subscription you end up having to throw away most of the kit. As it’s very easy to reuse the supplies multiple times.

tfgottwaldVerified buyer
Jan 14, 2026

Good but way darker than expected

All In One KitSee the product ›

Good but darker than expected . I appreciate the product and the directions, but it’s much darker than medium brown. I wish I got light brown.

skipinderVerified buyer
Jan 14, 2026

Great ingredients!

All In One KitSee the product ›

This is a good shampoo and conditioner combo. Very good ingredients and it makes my hair feel silky smooth. The packets aren’t the best though. It’s annoying to keep for multi-use

ar6ersVerified buyer
Jan 14, 2026

Better than others…

All In One KitSee the product ›

It’s good but by the end of the week it has all disappeared…. Would recommend!

Incentivized reviews: the reviewer received a gift for leaving a review, whatever the rating. Cleverman does not condition the gift on the rating.

The WordsThat Come Back

What customers name most often, review after review. Select any one to read only those.

Does Cleverman cover the gray?

825 of 2,509 reviewers name gray coverage as the reason they rated the kit. Coverage is a choice at the quiz: Full Coverage takes all of it, Salt & Pepper leaves some of it, and the formula is mixed to the gray level you report.

How does it feel on the skin?

1,447 reviewers name how the kit leaves their hair or how natural the colour looks. Cleverman is free from ammonia, parabens, sulfates, silicones, phthalates and resorcinol, and the developer carries SkinArmor Technology. Do the patch test before the first application, and if you have reacted to a color product before, talk to a doctor first.

* Study participant, not a verified buyer. These before-and-after photos come from a Cleverman formula test run in Barcelona in 2019, before the product launched. The men are real, took part in the test, and were photographed before and after use: same light, same frame, same crop, and the treated area is not retouched. Participants were compensated for taking part and signed a release. They are test participants, not verified buyers, and individual results vary. The 4.7 rating and every review count on this page come from verified orders only — not from the test.

† Incentivized reviews. Some of the reviews counted here were written by customers who received a free product for writing one. The reward was given whatever the rating, it was never conditioned on a positive review, and every review that earned one is labeled “Incentivized” on the review itself.

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