Cleverman New York
Before
Daniel before using Cleverman
Jordi before using Cleverman
Danny before using Cleverman
After
Daniel after using Cleverman
Jordi after using Cleverman
Danny after using Cleverman

Cleverman study*

Look Good,Look Like You

Men's Hair Color, Beard Dye and Grooming Reviews

4.7· 2,509 reviews†

Ratings for All Cleverman products

4.7Average rating†
2,509Verified reviews†
97%Rated 4 stars or higher†
1,998Five-star reviews†
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Showing 2,241–2,260 of 2,509 reviews

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Photos from customers

Dark GreybeardVerified buyer
Apr 19, 2025

So far, so good-ish

Beard KitFind your shade ›

MY PROS: 1.) Fast delivery, easy ordering, intuitive selection process 2.) Easy to follow application process 3.) Did not smell too weird 4.) Left beard softer and more manageable than prior to usage 5.) Colored gray and white hairs easily and thoroughly (it just worked as expected) MY CONS: 1.) Color was too dark but I have mixed hair colors so my fault 2.) Stains anything it touches (including sinks) so heed the warnings 3.) I now feel like I can tell when other people dyed their beard, which leaves me wondering "can they tell that I dye my beard!?" 4.) After first deals are over, I can see it gets quite expensive (over time) keeping the ole' man-beard clever 5.) Upon purchase and subsequent usage, I realized I was admitting I was officially an old guy now

+Eliminates Desired Level Of Gray+Conditioner Makes My Hair Feel Great+Brush Makes Application Easy+High Quality Gloves That Fit My Hands+Customized Instructions, Easy To Understand+Works Fast−Color Was Darker Than I Expected−Stains In Skin / Sink−Gave me dyed beard vision, deals don't last forever, and old man confession indirectly required
Cleverman

Thanks for the detailed review! Glad the ordering, application, and results worked well, and your beard feels softer and looks great! We hear you on the color intensity and the need for application precautions. As for the "can they tell?" feeling – you're not alone! Looking sharp is clever, not old. Reach out if you need help with your shade or have long-term questions. We're here for you!

MandeepVerified buyer
Apr 15, 2025

Good

Beard KitFind your shade ›

Really nice

+Natural-Looking Result+Color Matches Desired Result−Fades Quickly
Cleverman

We're so glad the formula is working well for you Thanks for being part of the Cleverman community!

phattdeeVerified buyer
Apr 11, 2025

Works Great

All In One KitSee the product ›

I like the less unsafe ingredients that my other brand had. The set has a great brush. The scrub and shampoo work great. Mixing tray isn’t flimsy like previous brand. I have a goatee and have gotten more than 3 uses out of one kit. Will definitely buy again.

Cleverman

That's wonderful to hear! We're so pleased you appreciate our focus on less unsafe ingredients and are enjoying the quality of the brush, scrub, and shampoo. It's also great to know the mixing tray is a step up and that one kit is lasting you so many uses for your goatee. We look forward to your next purchase! Thanks for the great feedback!

ivyjk97Verified buyer
Apr 4, 2025

Nice product

All In One KitSee the product ›

Was a nice fix for my grey hairs. I was looking for something with lrs chemicals and so far am happy with the results

Cleverman

That's great to hear it worked well for your grey hairs! We're glad you're happy with the results and that it met your needs. Thanks for sharing your positive experience!

ryancluckeyVerified buyer
Apr 4, 2025

Not Perfect But Better Than Most Out There

All In One KitSee the product ›

Some of the dark blonde thru medium brown shades are really the same when applied for the same time. Also, the color isn't quite as natural as advertised.

Cleverman

We appreciate you letting us know that some dark blonde to medium brown shades appeared similar with the same application time, and your thoughts on the naturalness of the color. We're always working to improve our products. Please contact our customer service at contactus@becleverman.com so we can understand your experience better and find a solution for you.

sgt1902Verified buyer
Apr 4, 2025

Worth it

All In One KitSee the product ›

Great product. Does not irritate skin nearly as bad as lJFM did. Longevity varies and feeds fairly quickly, but all in all, a good buy.

Cleverman

Thanks for the honest review! We're happy to hear it's gentler on your skin than your previous brand. We’re always working to improve longevity, so your feedback is super helpful. Glad you're enjoying the product overall!

xavierdudeVerified buyer
Apr 4, 2025

Multiple use product

All In One KitSee the product ›

I like the fact that this hair color is a multi use product. I have used something similar that was more expensive but I didn't have to mix it. I've used it already and it works good. Hopefully it lasts

Cleverman

Thanks for your review! We're happy to hear you're enjoying the multi-use feature and that it's working well so far. We hope you continue to get great results—let us know how it holds up over time!

coolgirlsVerified buyer
Apr 4, 2025

Very good!

All In One KitSee the product ›

My husband now prefers this brand over a more popular brand. He likes the application options and the dye works better

mymoore79Verified buyer
Apr 4, 2025

Better than just for men

All In One KitSee the product ›

Worked better than just for men. Great coverage and color match

+Eliminates Desired Level Of Gray+Color Matches Desired Result
jerek18Verified buyer
Mar 28, 2025

Cleverman beard dye

All In One KitSee the product ›

Easy to use. Less skin irritation. Easy to remove dye from skin. Nice coverage. Less time needed to dye. The price may be high, until you consider cost of single use beard dye. So far, I believe is a good deal.

+Eliminates Desired Level Of Gray
Cleverman

Wow, that's amazing! We're so thrilled to hear you found it easy to use and that it works well for you. Thank you for saying it's one of the best out there – that means a lot!

sonjaharper26Verified buyer
Mar 28, 2025

Beard dye for husband with sensitive skin

All In One KitSee the product ›

Great for sensitive skin, very well packaged and easy to follow directions.

+Customized Instructions, Easy To Understand
Cleverman

We're thrilled to hear it's great for sensitive skin, and we appreciate you noticing the careful packaging and clear instructions.

qball313Verified buyer
Mar 28, 2025

As expected

All In One KitSee the product ›

Great products works as expected. Minimal smell compared to other products.

Cleverman

Thank you! We're glad our products work as expected and that you appreciate the minimal smell compared to others.

mgrossVerified buyer
Mar 28, 2025

Good kit wrong color received.

All In One KitSee the product ›

Gave 4 stars because the kit is really nicely put together. Would be 5 if had received the correct color. It appears the box was relabeled wrong. Ordered auburn but received med brown. Luckily my beard is kinda in-between the two colors so I was able to make it work

Cleverman

We're glad to hear you liked the kit, but we’re sorry about the mix-up with the color. Accuracy is important to us, and we appreciate you bringing this to our attention. If you ever receive the wrong shade again, please reach out, and we’ll make it right. We’re happy to hear you were still able to make it work! Please contact our customer service team at contactus@becleverman.com if you need any assistance

jeffwVerified buyer
Mar 28, 2025

Good product

All In One KitSee the product ›

Works for me liked it very well will order again thanks for the product

Cleverman

We're glad to hear you liked it and that it worked well for you. We appreciate your support and look forward to your next order!

joanna_pinedaVerified buyer
Mar 28, 2025

Perfect for beginners

All In One KitSee the product ›

Love the packaging, very easy to use , instructions are helpful , at first color is darker than expected but after a few washes looks great .

+Customized Instructions, Easy To Understand
Cleverman

We're glad you found the packaging, ease of use, and instructions helpful. It's great to hear that the color settled perfectly after a few washes. Enjoy your Cleverman experience!

BXPVerified buyer
Mar 25, 2025

Great coverage

Full Coverage Immediate KitFind your shade ›

The first color system I've used that kept me from having reddish undertones! Quick & Easy to apply and maintain.

+Natural-Looking Result+Eliminates Desired Level Of Gray+Long-Lasting+Color Matches Desired Result+Brush Makes Application Easy+High Quality Gloves That Fit My Hands+Customized Instructions, Easy To Understand+Mess-Free+Works Fast
Cleverman

Here are a few ways to respond to that positive review, depending on the tone you want to convey: Option 1 (Enthusiastic and Appreciative): We're thrilled to hear that! It's fantastic that our color system helped you avoid those reddish undertones. Thank you so much for sharing your positive experience with the quick and easy application. We really appreciate your feedback!

RichardVerified buyer
Mar 25, 2025

Your subscription model

All In One KitSee the product ›

You have the best hair dye I have ever used, BUT I believe the subscription model is a waste of cardboard and shipping. I would prefer to buy 5 or 6 on one order, thus reducing all those shipping and packaging costs. Also I only use the gloves, dye, and activator. I throw away everything else. What a waste!

+Natural-Looking Result+Color Matches Desired Result+High Quality Gloves That Fit My Hands+Mess-Free+Works Fast
Cleverman

We understand your concerns about packaging and shipping. While our subscription model is designed for convenience, we appreciate your suggestion and will share it with our team. We appreciate your insight about the kit contents. We'll take this into account as we continue improving our products and packaging. If there's anything else we can do for you, let us know!

CoryVerified buyer
Mar 23, 2025

Great Product

Full Coverage Immediate KitFind your shade ›

I've been using mens grey cover up dyes for a few years. My grey's are difficult to cover and within one treatment using Cleverman I had the most coverage compared to any other dye kit I've used in the past. I will continue to stay on subscription as this product works great!

+Natural-Looking Result+Eliminates Desired Level Of Gray+Long-Lasting+Brush Makes Application Easy+Auto-Delivery−Color Was Lighter Than I Expected
Cleverman

We’re thrilled to hear that Cleverman has given you the best coverage yet! Thank you for trusting us with your grooming routine—we’re happy to have you as part of the Cleverman family.

troyakimaVerified buyer
Mar 21, 2025

Very convenient

All In One KitSee the product ›

The package is very convenient, especially if travelling. The kit is easy to use

Cleverman

We're glad to hear you find the package convenient and easy to use, especially for travel! Thanks for your support and for choosing Cleverman.

Incentivized reviews: the reviewer received a gift for leaving a review, whatever the rating. Cleverman does not condition the gift on the rating.

The WordsThat Come Back

What customers name most often, review after review. Select any one to read only those.

Does Cleverman cover the gray?

825 of 2,509 reviewers name gray coverage as the reason they rated the kit. Coverage is a choice at the quiz: Full Coverage takes all of it, Salt & Pepper leaves some of it, and the formula is mixed to the gray level you report.

How does it feel on the skin?

1,447 reviewers name how the kit leaves their hair or how natural the colour looks. Cleverman is free from ammonia, parabens, sulfates, silicones, phthalates and resorcinol, and the developer carries SkinArmor Technology. Do the patch test before the first application, and if you have reacted to a color product before, talk to a doctor first.

* Study participant, not a verified buyer. These before-and-after photos come from a Cleverman formula test run in Barcelona in 2019, before the product launched. The men are real, took part in the test, and were photographed before and after use: same light, same frame, same crop, and the treated area is not retouched. Participants were compensated for taking part and signed a release. They are test participants, not verified buyers, and individual results vary. The 4.7 rating and every review count on this page come from verified orders only — not from the test.

† Incentivized reviews. Some of the reviews counted here were written by customers who received a free product for writing one. The reward was given whatever the rating, it was never conditioned on a positive review, and every review that earned one is labeled “Incentivized” on the review itself.

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