Cleverman New York
Before
Daniel before using Cleverman
Jordi before using Cleverman
Danny before using Cleverman
After
Daniel after using Cleverman
Jordi after using Cleverman
Danny after using Cleverman

Cleverman study*

Look Good,Look Like You

Men's Hair Color, Beard Dye and Grooming Reviews

4.7· 2,509 reviews†

Ratings for All Cleverman products

4.7Average rating†
2,509Verified reviews†
97%Rated 4 stars or higher†
1,998Five-star reviews†
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Showing 261–280 of 2,509 reviews

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Photos from customers

Kevincastro@mac.comVerified buyer
Mar 30, 2026

It’s good

Hair CareSee the product ›

It’s good, it works, I’m happy with it and I like the results

Tom GuncVerified buyer
Apr 8, 2026

Top Notch Products and Services

Full Coverage Immediate KitFind your shade ›

I’ve had the pleasure of trying this product and I’m delighted to say that it works well, does exactly as promised and implied. Complaints are none. I made an error on my end and I e-mailed them which they returned to that inquiry the next day with help and offered me more than I asked for. I felt like I was at Nordstrom’s because they definitely know how to take care of their clients/customers at the highest level and Cleverman is right up there with the best of them. I am not an employee nor did I get any free products for this testimony if you’re thinking that because I had nothing but good things to say about this company and their products. I’m serious! This was my opinion and their truth sometimes comes to the right people at the right time. If you want the truth about the hair coloring I purchased, then I’d be happy to say a little about that as well. I bought it, read and followed the instructions, applied the 2 materials provided in the black little tray/cup and mixed it very well and used it as suggested. Used their provided shampoo instead of what I regularly use and I dried my hair after the shower, looked in the mirror and saw perfection. Top notch products and top notch service.

+Natural-Looking Result+Eliminates Desired Level Of Gray+Conditioner Makes My Hair Feel Great+High Quality Gloves That Fit My Hands+Customized Instructions, Easy To Understand+Works Fast+It doesn’t look like I color my hair.−Difficult To Apply−Stains In Skin / Sink−Should reconsider putting back the face wipes as that helps wipe off the extra coloring on the skin and makes people feel comfortable. I know it saves you guys money but taking that away is not advantageous in the long run.
Cleverman

Thank you so much for taking the time to share this—your feedback truly means a lot to us! We’re thrilled to hear that the product worked exactly as expected and that you had such a positive experience with our support team. Providing both top-quality results and top-level service is exactly what we strive for, so your words really mean a great deal. We also appreciate you sharing your application process—following the steps carefully really does make a difference, and it’s great to hear you achieved the result you were looking for. If you ever need anything in the future, feel free to reach out to us at contactus@becleverman.com—we’re always here to help.

JbVerified buyer
Apr 5, 2026

Great coverage

Beard KitFind your shade ›

Covers well not messy .

+Eliminates Desired Level Of Gray−Color Was Darker Than I Expected
Cleverman

Thank you for your feedback! We’re glad to hear it provides great coverage and keeps things mess-free—that’s exactly what we aim for. We appreciate you giving Cleverman a try!

TimVerified buyer
Apr 2, 2026

Very good color product

Beard KitFind your shade ›

For the last 18 months I had been using Simpler color products for my beard but it recently changed and wasn't covering they way it use to. So I found Cleverman and decided to give it a try, it was night and day, that coverage was even and completely covered the gray hairs. The only thing I would say could be improved is a more accurate way of measuring the amount of product to use. I will be staying with Cleverman coloring!

+Long-Lasting+Natural-Looking Result+Eliminates Desired Level Of Gray
Cleverman

Thank you so much for sharing your experience—we really appreciate you making the switch and giving us a try! We’re glad to hear the coverage has been a big improvement and that you’re getting an even, natural result—that’s exactly what we aim for. And thank you as well for the feedback on measuring the product. That’s a great point, and we’ll definitely pass it along to our team as something to improve. We’re happy to have you with Cleverman and look forward to keeping you covered!

GregVerified buyer
Mar 29, 2026

Easy and Affordable

Salt & Pepper Blended KitFind your shade ›

This is a great product at a affordable price. Since I have used a different company, same type products, I can attest to my review. The hair/beard dye I use is so easy to use. Since I have short hair, I can split my due/developer for two uses. Highly recommend Cleverman. P.S. I am surprised by their packaging. It is awesome, but I think they could save theirselves some money and use less boxes. It's not a negative, just a suggestion.

+Natural-Looking Result+Eliminates Desired Level Of Gray+Color Matches Desired Result+High Quality Gloves That Fit My Hands+Customized Instructions, Easy To Understand+Auto-Delivery+Mess-Free+Works Fast−Conditioner Doesn't Match My Hair Needs
JonathanVerified buyer
Mar 1, 2026

Great Product

All In One KitSee the product ›

It works well Lasts about two weeks before reapplying matches my hair color

+Color Matches Desired Result
tyronneVerified buyer
Mar 1, 2026

It's great product for color and skin products for men

All In One KitSee the product ›

I love the fact it last longer than just for men color and it does stain my skin.

+Long-Lasting
DanielVerified buyer
Mar 2, 2026

Excellent

All In One KitSee the product ›

A product is absolutely amazing and to top it off what's really nice about it is that I can use it multiple uses. The color really emits and glows and takes out the Grays as well. I recommend this brand to anyone and everyone!

AlexandroVerified buyer
Mar 3, 2026

Customer on repeat

Beard KitFind your shade ›

Ive used the product several times and I am definitely a huge fan. Plan to continue using it in the future as well

AshleyVerified buyer
Mar 5, 2026

Great Product!

Beard KitFind your shade ›

It looks like my natural color. I have some gray in my beard and, when used for the recommended time, I can still see some lighter areas, not gray but lighter. This makes it look more natural in my opinion.

+Natural-Looking Result−Color Was Lighter Than I Expected
DanteVerified buyer
Mar 5, 2026

Great Product

All In One KitSee the product ›

Love the Product. My number one reason is because it look so natural and does not irritate my skin at all. I would like the price to be a bit cheaper but I do love the product.

+Natural-Looking Result
EnriqueVerified buyer
Mar 6, 2026

Sets in quick

All In One KitSee the product ›

It works really well. I like how fast it takes to set. Only 7 minutes then rinse. The color stays on regardless of shampoos, soaps and conditioners you use. No color guards needed. The supplies last for multiple sessions depending on the size of your hair and beard.

+Works Fast+Conditioner Makes My Hair Feel Great
GregVerified buyer
Mar 7, 2026

Terrific results

All In One KitSee the product ›

Really easy to use and gave me surprisingly good results, leaving me with consistent colour all over. Best blond out there for men.

+Brush Makes Application Easy

Incentivized reviews: the reviewer received a gift for leaving a review, whatever the rating. Cleverman does not condition the gift on the rating.

The WordsThat Come Back

What customers name most often, review after review. Select any one to read only those.

Does Cleverman cover the gray?

825 of 2,509 reviewers name gray coverage as the reason they rated the kit. Coverage is a choice at the quiz: Full Coverage takes all of it, Salt & Pepper leaves some of it, and the formula is mixed to the gray level you report.

How does it feel on the skin?

1,447 reviewers name how the kit leaves their hair or how natural the colour looks. Cleverman is free from ammonia, parabens, sulfates, silicones, phthalates and resorcinol, and the developer carries SkinArmor Technology. Do the patch test before the first application, and if you have reacted to a color product before, talk to a doctor first.

* Study participant, not a verified buyer. These before-and-after photos come from a Cleverman formula test run in Barcelona in 2019, before the product launched. The men are real, took part in the test, and were photographed before and after use: same light, same frame, same crop, and the treated area is not retouched. Participants were compensated for taking part and signed a release. They are test participants, not verified buyers, and individual results vary. The 4.7 rating and every review count on this page come from verified orders only — not from the test.

† Incentivized reviews. Some of the reviews counted here were written by customers who received a free product for writing one. The reward was given whatever the rating, it was never conditioned on a positive review, and every review that earned one is labeled “Incentivized” on the review itself.

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