Cleverman New York
Before
Daniel before using Cleverman
Jordi before using Cleverman
Danny before using Cleverman
After
Daniel after using Cleverman
Jordi after using Cleverman
Danny after using Cleverman

Cleverman study*

Look Good,Look Like You

Men's Hair Color, Beard Dye and Grooming Reviews

4.7· 2,509 reviews†

Ratings for All Cleverman products

4.7Average rating†
2,509Verified reviews†
97%Rated 4 stars or higher†
1,998Five-star reviews†
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Showing 321–340 of 2,509 reviews

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Photos from customers

AmnonVerified buyer
Feb 14, 2026

Simple and effective.

All In One KitSee the product ›

This product does the job as advertised. The application is easy.

+Brush Makes Application Easy
RockyVerified buyer
Feb 14, 2026

The Very Best!

All In One KitSee the product ›

I can honestly say, Cleveland is the absolute best dye for men you can get. Hands down there is no comparison!! Its easy to use, comes with everything you need. Its very quick, and covers gray like no other dye can! I can't express how good this stuff is. I will buy again. And if you have any doubts, get rid of them. This stuff is AMAZING!

+Brush Makes Application Easy
JohnVerified buyer
Feb 15, 2026

Gray now looks Natural, Makes me look younger than I am

All In One KitSee the product ›

I have tried it once already and this order was a 2x pack and subscription every 3 months not sure if i need to extend that time the dye keeps my hair looking great no gray and the what was gray is more brown with red tint which really brings out the color in my hair. looks natural as a combination of shads of color in my brown hair. I am darker now than i used to be but no one noticed. I love the new color. I dont have a beard I cant grow much of one so i alway shave it off. It only grows on my chin and more like Shaggy. I have never been able to grow a full beard. I was accepting the gray but it was making me look old. Now that i am dying my hair people cannot believe I am over 60. So I love the product easy to use. I dont want to share my Photo for sake of Identity.

+Natural-Looking Result+Brush Makes Application Easy−Color Was Darker Than I Expected
KurtVerified buyer
Mar 17, 2026

Better than the rest!

Beard KitFind your shade ›

Goes on easy. Doesn’t stain skin. Great beard wash. Everything about this is professional

+Natural-Looking Result+Long-Lasting+Color Matches Desired Result+Conditioner Makes My Hair Feel Great+Brush Makes Application Easy+High Quality Gloves That Fit My Hands+Customized Instructions, Easy To Understand+Auto-Delivery
Cleverman

Thanks for the feedback! We’re thrilled to hear you had such a professional experience with the easy application and our beard wash. We appreciate the support!

BrendanVerified buyer
Mar 14, 2026

Works exactly as advertised

Salt & Pepper Blended KitFind your shade ›

I was nervous to dye my beard for the first time, fearing it’d look goofy. Blends in perfectly, no sign of dye, I feel 10 years younger.

+Natural-Looking Result+Eliminates Desired Level Of Gray+Color Matches Desired Result+Brush Makes Application Easy+Customized Instructions, Easy To Understand−Fades Quickly
Cleverman

We are so glad you took the leap! There is always a bit of nerves the first time around, but it sounds like you nailed it. 'Feeling 10 years younger' is exactly the result we aim for. Welcome to the Cleverman family!

ScottVerified buyer
Mar 14, 2026

Easy to Apply

Beard KitFind your shade ›

Love the new brush!

+Natural-Looking Result
Cleverman

That is so great to hear! We put a lot of thought into the design to make the application as easy as possible, so we’re thrilled the new brush is working out for you. Thanks for sharing the love!

Charles HarrisVerified buyer
Mar 11, 2026

Great, effective and long lasting hair color

Full Coverage Gradual KitFind your shade ›

I've tried so many in the past, but this is truly the best one

+Natural-Looking Result+Eliminates Desired Level Of Gray+Long-Lasting+Color Matches Desired Result−Covered Too Much Gray
Cleverman

"Thank you so much! We know there are a lot of options out there, so hearing that we’ve earned the 'best' spot in your routine means the world to us. We’re just glad the search is finally over! Thanks for being part of the Cleverman community."

ToddVerified buyer
Jan 27, 2026

Game changer

All In One KitSee the product ›

Ive used many beard dye products over the years. Cleverman is the easiest to apply, doesn't leave stains on my face, and cleans up easy. Also, the color is what is says it is, not like other brands that all come our really dark.

+Brush Makes Application Easy−Color Was Darker Than I Expected
PrimepeekVerified buyer
Jan 29, 2026

It works

All In One KitSee the product ›

Love it. Stays long and it’s natural. I also like the fact it doesn’t drip

+Natural-Looking Result+Long-Lasting
ElijahVerified buyer
Jan 29, 2026

Great

All In One KitSee the product ›

Great product for hair dying - long lasting - easy to use on hair

+Long-Lasting+Brush Makes Application Easy
JuanVerified buyer
Jan 31, 2026

Quality and results worth it

All In One KitSee the product ›

Great packaging, and great product, no irritation and color lasts longer than JFM (for me about a week). Yes, it is more expensive but you’ll use it less than the other products.

+Long-Lasting
Cleverman

We love hearing that the color is outlasting the competition for you—that’s exactly why we focus on a higher-quality formula. While the initial investment is a bit more, we're glad you're seeing the value in having to apply it less often!

StephenVerified buyer
Jan 31, 2026

Works great

All In One KitSee the product ›

Covered my grays and blended into my natural hair color. Will be coming back for this product.

+Natural-Looking Result
Cleverman

We’re thrilled that the color blended seamlessly with your natural hair. Achieving that 'no-dye' look is what we aim for with every kit. We look forward to seeing you back for your next one. Welcome to the Cleverman family

LuisVerified buyer
Feb 1, 2026

Easy to use and easy to clean from skin

All In One KitSee the product ›

Excellent, easy to use and easy to clean from the skin. I recommend apply good and wait for a list 7 minutes and after wash it

+Brush Makes Application Easy

Incentivized reviews: the reviewer received a gift for leaving a review, whatever the rating. Cleverman does not condition the gift on the rating.

The WordsThat Come Back

What customers name most often, review after review. Select any one to read only those.

Does Cleverman cover the gray?

825 of 2,509 reviewers name gray coverage as the reason they rated the kit. Coverage is a choice at the quiz: Full Coverage takes all of it, Salt & Pepper leaves some of it, and the formula is mixed to the gray level you report.

How does it feel on the skin?

1,447 reviewers name how the kit leaves their hair or how natural the colour looks. Cleverman is free from ammonia, parabens, sulfates, silicones, phthalates and resorcinol, and the developer carries SkinArmor Technology. Do the patch test before the first application, and if you have reacted to a color product before, talk to a doctor first.

* Study participant, not a verified buyer. These before-and-after photos come from a Cleverman formula test run in Barcelona in 2019, before the product launched. The men are real, took part in the test, and were photographed before and after use: same light, same frame, same crop, and the treated area is not retouched. Participants were compensated for taking part and signed a release. They are test participants, not verified buyers, and individual results vary. The 4.7 rating and every review count on this page come from verified orders only — not from the test.

† Incentivized reviews. Some of the reviews counted here were written by customers who received a free product for writing one. The reward was given whatever the rating, it was never conditioned on a positive review, and every review that earned one is labeled “Incentivized” on the review itself.

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