Gradually Rewind the Clock
Gradual Coverage Hair Dye for Men to Eliminate Gray Hair
Progressively eliminate your gray with natural-looking results in 2 easy steps.
1) Gradually add pepper to your current salt & pepper look with weekly applications throughout the first month
2) When most of your gray is gone, automatically transition to a single, monthly-application to keep your gray eliminated
FULL COVERAGE
Gradual Kit
Our Promise
Customized for you. Built to match your look, your features, and your intent.
How It Works
1
We Listen:
You tell us about your hair, and the look you want.
2
We Build Your Kit:
Color, coverage, tools, timing. Made just for you.
3
We Deliver:
Discreetly. On your schedule. No commitments.
Easy to Use
4-Step System
1 PREP
Customized Gloves to your hand size
2 MIX
Customized Cream Colorant
Customized Cream Developer
Mixing Tray
3 APPLY
Precision Double-Ended Brush
4 CLEAN
Customized Cleansing
Shampoo/Conditioner
Cleansing Wipe
Transition Kit
Follow Up Kit
Gradual gray coverage from root to tip
Long-Lasting
Up to 5 weeks
Fast-Acting
Only 5-10 Min
Drip-Free Cream Formula
for mess-free application
The formula
Enriched by Nature
Organic oils that nourish while color sets
Learn more about our ingredients
Organic
Argan Oil
Native to North Africa
Helps nourish and condition — may leave hair feeling softer after application
Organic
Walnut Oil
Native to the Mediterranean
Known for its tonifying properties — helps support hair's natural appearance and texture
Organic
Baobab Oil
Native to sub-Saharan Africa
Rich in fatty acids — helps support moisture retention after coloring
Vegan & Cruelty-Free
No Unwanted Ingredients
No Ammonia · No Parabens
No Sulfates · No Silicones
Recycled Packaging
Committed to reducing
our footprint
Reusable KitUp to 5
uses per kit
All you need for the best application
Dual-Ended Brush
for precise application
Customized Shampoos & Conditioners
Specially formulated for your hair type
and to help lock-in hair color
DRY HAIR
CLEANSING
CONDITIONER
SUNFLOWER
cleans & nourishes
dry hair
DAMAGED HAIR
CLEANSING
CONDITIONER
AMINO ACIDS
cleans & nourishes
damaged hair
NORMAL HAIR
CLEANSING
SHAMPOO
TARA SPINOSA
cleans & nourishes
all types of hair
AFRICAN AMERICAN
HAIR CLEANSING
CONDITIONER
COCONUT
cleans & nourishes
coily hair
Customized Gloves
Customized for your hand size. A clever match for a superior fit & ultimate control
Cleansing Face Wipe
A pre-moistened wipe that's sensitive on skin but tough on stains
We Stand Behind
Every Kit
If your first kit isn't right, we'll make it right. Or refund it.
