The Most Natural-Looking Results
Customized Hair Dye for the Most Natural-Looking Results
1
We Listen: take our quiz to help us understand your hair type and the look you're striving for
2
We Customize: each kit is made-to-order; your individual color, coverage, tools, timing, technique and more
3
We Deliver: discreetly shipped at the frequency of your choice, or once with no strings attached

Easy to Use
4-Step System
1 PREP
Customized Gloves
2 MIX
Customized Cream Colorant 45 ml
Customized Cream Developer 45 ml
3 APPLY
Precision Double-Ended Brush
Tray
4 CLEAN
Customized Shampoo/Conditioner
Cleansing Wipe
Targeted gray coverage from root to tip

Long-Lasting
Up to 5 weeks

Fast-Acting
Only 5-10 Min
Drip-Free Cream Formulafor mess-free application

Customized Gloves

Cleansing Face Wipe

Enriched with Organic, Nourishing Ingredients
Learn more about our ingredients

Argan Oil
nourishes and conditions
nourishes and conditions
Walnut Oil
tonifies and helps to rejuvenate
tonifies and helps to rejuvenate
Baobab Oil
hydrates and moisturizes
hydrates and moisturizes

100% Vegan - Cruelty-Free

No Unwanted Ingredients
All you need for the best application

Customized Shampoos & Conditioners
Specially formulated for your hair type
and to help lock-in hair color


100% Satisfaction Guaranteed

Money-Back Guarantee
If you’re not completely satisfied with your first kit, we’ll make it right or your money back