Cleverman New York

Beard & Hair Dye,

Reinvented

Take our 2-minute quiz. We'll build your personalized hair & beard dye kit.

Cleverman Personalized Kit — Black Beard
Starting at
$12.95$26.95
Find Your ColorEasy • Reusable • 7 Min*
StarStarStarStarStar
4.7
(729)
1Take the quiz
→
2We build your kit
→
3Your best result

Black Beard Dye for Men
Customized Just For You

*Varies based on customization

4.7729 Reviews
500K+Kits Sold
Cleverman Personalized Kit — John Smith

Your Kit,

Your Color

Your color, tools, instructions & scrubs

Clever✦

Customizable Beard Dye for Men — 10,000+ Personalized Combinations

Based on Your Answers

We build your kit with the right shade, coverage and tools

Mess-Free & Personalized

Ready in 7–10 minutes

Reusable — Not Single-Use

Mix only what you need, save the rest for your next touch-up

Ammonia-Free — SkinArmour Technology

Engineered for sensitive skin comfort

CleverMatch Technology

Blends color for the most natural-looking result

Real Users,

Real Results

Real Results From Men Who Chose Cleverman

★★★★★4.7· 2,543 reviews✓ Verified Reviews
Before and after of men’s medium brown hair and beard dye transformation. 5-star review for long-lasting, natural results.

“Loved the color and very easy to use. I have sensitive skin and it did not irritate it. The beard scrub was great.”

JOSEPH
★★★★★5
Verified Buyer
Men’s dark brown hair and beard dye before and after. 5-star review for best gray coverage and rich, even color.

“Love the product, definitely high-quality - boosted my confidence and my self-esteem is through the roof”

DANIEL
★★★★★5
Verified Buyer
Before and after jet black hair and beard dye for men. 5-star review for long-lasting color, quick application, and a bold, natural look.

“I love my color - my beard looks natural, and I’m very happy with the result”

DANNY
★★★★★5
Verified Buyer
Men’s soft black hair and beard dye before and after. 5-star review for gentle, irritation-free formula.

“The color isn’t aggressive on the hair, and it smells great because it doesn’t have ammonia”

XAVIER
★★★★★5
Verified Buyer
Before and after images of men’s brown hair and beard dye. 5-star review for a natural, soft color that blends perfectly.

“I feel younger, more attractive, and more confident- really enjoyed the application process”

DANNY
★★★★★5
Verified Buyer
Men’s dark blonde hair and beard dye before and after. 5-star review for quick application, even coverage.

“Very easy to use; left my hair feeling fresh and in good condition”

JOHN
★★★★★5
Verified Buyer
Before and after images of men’s medium brown hair and beard dye. 5-star review for customized color matching.

“Love the product, definitely high-quality - boosted my confidence and my self-esteem is through the roof”

DANIEL
★★★★★5
Verified Buyer
Men’s dark brown hair and beard dye before and after. 5-star review for superior gray coverage.

“Final result looks great - didn’t leave the skin dirty or stained with product”

FERDINAND
★★★★★5
Verified Buyer
Before and after of men’s jet black hair and beard dye. 5-star review for a bold, rich color that lasts longer.

“I look like a new man - my hair makes me feel young and attractive, and it looks natural”

LOUIS
★★★★★5
Verified Buyer
Men’s soft black hair and beard dye before and after. 5-star review for a gentle formula and smooth, natural result.

“Very easy to use; left my hair feeling fresh and in good condition”

JOHN
★★★★★5
Verified Buyer
Look Good, Look Like You
Our Promise

Look Good,

Look Like You
Finally, Beard Dye Without Compromises

Finally, Beard Dye

Without Compromises

Natural-looking results, easy to use, comfort on skin, and reusable — zero waste.

CleverMatch Technology — Natural-Looking Results

With our proprietary color-matching technology. Natural-looking results that blend seamlessly — lasting up to 5 weeks.

Easy to Use — Results in Under 10 Minutes

No-mess cream formula. Most applications take less than 10 minutes.

SkinArmour Technology — Engineered for Skin & Face Comfort

Ammonia-free. Designed for sensitive facial skin.

Organic Triple-Oil System — Argan, Walnut & Baobab

Nourishes and conditions beard from root to tip.

Two Creams, Zero Waste — Reusable by Design

Color crème and developer now come in a tube, not a bottle. Mix only what you need in the tray — full coverage, a touch-up, or a quick gray refresh — and save the rest for next time. More uses. Less waste.

Cleverman SkinArmour Developer with Lipid Barrier Technology
Included In Every Kit

Comfort,

By Design

SkinArmour Developer — Advanced Skin & Face Comfort Technology for Beard Dye

Many developers on the market can irritate skin. That's why every Cleverman kit includes our SkinArmour Developer — formulated with proprietary Lipid Barrier Technology for advanced skin comfort, plus our Organic Triple-Oil System (Argan, Walnut & Baobab) for extra protection where it matters most: your face.

  • Protects — Lipid Barrier Technology designed with sensitive skin in mind
  • Nourishes — organic Argan, Walnut & Baobab oils protect sensitive skin
  • Comforts — advanced skin & face comfort, every time
Included in Every Cleverman Kit — No Extra Cost

Clean Slate,

Better Dye

Face & Beard Scrubs for Men — Customized to Your Skin Type

Cleverman Customized Sensitive Face & Beard Scrub

Moisturizing Face & Beard Scrub

Hydrates, exfoliates & nourishes

Natural Hydration Complex

Sensitive Skin Face & Beard Scrub

Calms & soothes skin, gently exfoliates & nourishes

Also available in 100ml
Peppermint

Energizing Face & Beard Scrub

Invigorates, exfoliates & nourishes

Also available in 100ml
Menthol
MoringaCleanses
JojobaExfoliates
In every Cleverman scrub

Your kit comes with 4 customized Face & Beard Scrub sachets, selected for your skin type — prepping skin for a cleaner, more even dye application.

One Brush,

Made for You

Customized Beard Dye Application Brush — Sized to Match Your Beard

Customized-length bristles fully saturate beard hair for complete gray elimination.

Customized-length bristles fully saturate beard hair for complete gray elimination.

3 Brush Sizes — Matched to Your Beard Length.

3 Brush Sizes — Matched to Your Beard Length.

Integrated comb pulls color evenly from root through every length.

Integrated comb pulls color evenly from root through every length.

Lasts Up to 5 Uses — Non-Single-Use Plastic

Reusable

Lasts Up to 5 Uses — Non-Single-Use Plastic

No Animal-Derived Ingredients — 100% Vegan

Cruelty-Free

No Animal-Derived Ingredients — 100% Vegan

Recyclable Packaging and Components

Recyclable

Recyclable Packaging and Components

Vegan & Cruelty-Free Beard Dye — Recyclable, Reusable, Ammonia-Free

Cleverman Reusable Kit — Easy to Use

Built to Last,

Easy to Use

Reusable Dye Kit. Long-Lasting Beard Dye — Up to 5 Weeks and Up to 5 Uses Per Kit

  • Easy: 4 Simple Steps
  • Reusable: Up to 5 Uses
  • Long Lasting: Up to 5 Weeks

Curious?

How It Works
1

Take the Quiz — Tell Us About Your Beard

Answer a few quick questions about your beard type, gray level and the look you want. It takes about 2 minutes.

2

We Build Your Personalized Kit

We select the right shade, coverage, developer and tools, then build your personalized kit.

3

We Deliver — Discreetly, Your Schedule

Your personalized kit ships discreetly to your door. Available as a subscription or as a one-time purchase.

Cleverman CleverMatch Color Crème & SkinArmour Developer

Why Cleverman?

See the Difference

Cleverman vs Traditional Beard Dye — Personalized, Reusable & Natural-Looking

Traditional Dye
Cleverman
One-size-fits-all
Personalized kit for you
Single-use — thrown out after one color
Reusable — up to 5 touch-ups
Contains ammonia & parabens
Ammonia-free formula
Generic instructions
Personalized instructions
No skin protection
SkinArmour Technology
Can look obvious
Natural-looking results
No pre-dye skin prep
Face & Beard Scrub included
No nourishing oils
Organic Triple-Oil System
Cleverman Ready to Wow Kit Box

Not Happy?

We Make It Right

Cleverman Beard Dye — Money-Back Guarantee & 100% Satisfaction Promise

Money-Back Guarantee Seal

Money-Back Guarantee

Not satisfied? We fix it or refund it.

Looking Good

Does Good
Movember

Looking good goes beyond beard dye. We support Movember's work for men's health.

Learn more about our support →

The Word

Is Out

Cleverman — Reviewed as The Best Beard Dye for Men, Featured in GQ, Men's Health & More

GQ
Men's Health
AskMen
Men's Journal
Gear Patrol
Medium
Influenster
The Tease

Every Shade,

One for You

Our quiz gives the best recommendation, but you can also browse every shade.

Questions?

We've Got Answers

Frequently Asked Questions About Cleverman Beard Dye

The one that matches how black your beard actually was. Cleverman offers three — Jet Black, Black and Soft Black — because the most common mistake is choosing the deepest available when a softer one would look like your own hair. If this is your first time, start a tone lighter: going darker afterwards is easy, going lighter is not.

Jet Black is the deepest, with the strongest contrast. Black reads as a natural black, close to how dark facial hair grows. Soft Black is the least intense of the three and the most forgiving as it grows out. Tell the quiz the result you want — and if you have never colored before, start a tone lighter.

It can, if the shade runs deeper than your natural color. That is why Cleverman offers three blacks rather than one, and why the quiz asks whether you have dyed before — first-timers are usually happier a tone lighter. Salt & Pepper is available too, leaving some lighter hairs so the result reads as hair rather than paint.

Black pigment shows most on skin, so technique matters more with this shade than any other. Apply with the fitted brush rather than your fingers, and wipe the edges as you work instead of at the end. After coloring, use the face and beard scrub included in your kit. Residual tint fades with normal washing.

Yes, and it is a common reason men start. Many men notice gray in the beard before the hair, and a beard-only kit brings your facial hair back toward the color you still have on your head. Tell the quiz you are coloring the beard only and the kit is built for that.

Black shows regrowth sooner than lighter shades, because the contrast between colored hair and new gray is at its sharpest. Expect to refresh inside the up-to-five-week window rather than at the end of it. If you apply more often, the kit runs out sooner, so set your refill schedule to match how often you color.

You do not need a separate product. The Cleverman beard kit is reusable, so you apply color only where you need it — the chin, the mustache, a few hairs along the jaw. Against a dark beard a handful of white hairs stands out more than its share, and treating just those hairs often solves what you are seeing.

In the Box, Everything You Need

In the Box,

Everything You Need

What's Inside Your Cleverman Beard Dye Kit

  • Customized Gloves
  • Customized Developer
  • Customized Colorant
  • Customized Brush & Tray
  • 4 Customized Beard & Face Scrubs

Starting at

$12.95+ S&H

Subscribe: $12.95 + S&H first kit, then $19.95 + S&H

One-Time Purchase: $26.95 + S&H

Save 50% On Your First Kit — When You Subscribe
Cleverman Look Good Look Like You kit

Make Your

Move

Ready when you are.

Start Your 2-Min Quiz