Cleverman New York
Before
Daniel before using Cleverman
Jordi before using Cleverman
Danny before using Cleverman
After
Daniel after using Cleverman
Jordi after using Cleverman
Danny after using Cleverman

Cleverman study*

Look Good,Look Like You

Men's Hair Color, Beard Dye and Grooming Reviews

4.7· 2,509 reviews†

Ratings for All Cleverman products

4.7Average rating†
2,509Verified reviews†
97%Rated 4 stars or higher†
1,998Five-star reviews†
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Showing 2,181–2,200 of 2,509 reviews

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Photos from customers

tcdossettVerified buyer
Aug 29, 2025

Good Product

All In One KitSee the product ›

The color does stain the skin a bit so you have to really scrub it off but the outcome is really great!

maio.chris+simplemanVerified buyer
Aug 22, 2025

Great product.

All In One KitSee the product ›

Great product! A little hard on my face so don't leave it on too long and make sure you scrub your face afterwards. Lasts a long time. I like it better than the other men's products for your beard

novotnykVerified buyer
Aug 22, 2025

Better than most others on the market today

All In One KitSee the product ›

Color is good compared to other products. Hasn't faded much the first week like other products.

mforthVerified buyer
Aug 22, 2025

Works well

All In One KitSee the product ›

Works well and the color last. Starts a bit dark for the first day but then fades to the proper color and stays there

+Long-Lasting
AbelVerified buyer
Aug 17, 2025

Better than Just For Men

Beard KitFind your shade ›

After one application it covered all my Grey's. The other brand took two to three. The brush included made application more precise. The thickness of the formula made it less messy and easy to work with. Best of all, no staining on my face (unlike the other brand). This product will made coloring my beard quicker and so much less of a hassle for me. The one thing that I don't like is the smell during application, which is like litteral poo.

+Natural-Looking Result+Eliminates Desired Level Of Gray+Color Matches Desired Result+Brush Makes Application Easy+Customized Instructions, Easy To Understand+Mess-Free+Works Fast+Thick consistency of the formula−Smell
Cleverman

Thank you for the review! We're so happy to hear that you love our kit and that it delivered the results you wanted in a quick, easy, and mess-free way. We appreciate your honest feedback about the scent and will take it into consideration as we continue to improve our products.

NickVerified buyer
Aug 3, 2025

Love it but sometimes delivery issues

Full Coverage Immediate KitFind your shade ›

Hi guys, I love the product. The only thing is sometimes I have delivery issues. For instance, ordered last time and the package never came.

+Natural-Looking Result+Eliminates Desired Level Of Gray+Long-Lasting+Color Matches Desired Result
Cleverman

Thanks so much for your kind words — we're thrilled to hear you love the product! We’re really sorry to hear about the delivery issues you've experienced. That’s definitely not the experience we want for you. If a package ever goes missing, please don’t hesitate to contact our customer service team at contactus@becleverman.com — we’re always here to help make it right.

IainVerified buyer
Jul 30, 2025

Near perfect results. But just slightly disappointing.

Beard KitFind your shade ›

I am pleased with the selections for Red/auburn colors available so far , I just wish it lasted longer or was a more potent color for a natural ginger haired male as myself to match my facial hair. I have been a customer for a few years and will continue! Hopefully Cleverman expands the shades and hues in the red spectrum.

+Natural-Looking Result+Eliminates Desired Level Of Gray+Brush Makes Application Easy+High Quality Gloves That Fit My Hands+Customized Instructions, Easy To Understand+Mess-Free+Works Fast−Fades Quickly−Color Was Lighter Than I Expected−More long lasting colors - fade way too fast. Add more RED/ Auburn color choices and much more permanent and vibrant.
Cleverman

We appreciate your feedback on the red/auburn shades. Matching natural ginger tones can be tricky, and your insight is incredibly valuable as we continue improving our formulas. We’re actively exploring ways to expand the red spectrum with more vibrant, longer-lasting options, and your input helps guide that process. Thanks again for sticking with us — we're always here if you need anything!

coreyVerified buyer
Jul 18, 2025

No burn

All In One KitSee the product ›

Easy to use doesn’t burn my skin like other products. I usually have to reapply every 3 weeks. Looks good not too fake looking

yholleyVerified buyer
Jul 18, 2025

Come with a good package and instructions

All In One KitSee the product ›

Easy to use, good instructions. Glad I could customize it based on how much gray I have and how dark of a color I want. Do wish I came with a video tutorial.

yholleyVerified buyer
Jul 18, 2025

Easy to use

All In One KitSee the product ›

Easy to use, good instructions. Glad I could customize it based on how much gray I have and how dark of a color I want. Do wish I came with a video tutorial.

NateVerified buyer
Jul 14, 2025

First time use

Full Coverage Immediate KitFind your shade ›

I liked how thick it is and the coverage. It was a little darker than expected but looks good. A couple things I'd change.. Wasn't a fan of the beard application brush and the mixing bowl. I ended up using both from a previous brand kit. All in all I'll continue with the products.

+Eliminates Desired Level Of Gray+High Quality Gloves That Fit My Hands+Customized Instructions, Easy To Understand+Mess-Free−Color Was Darker Than I Expected
Cleverman

We're glad to hear you liked the coverage and thickness, and that you're happy with the final result—even if it turned out a bit darker than expected. We appreciate your notes about the application brush and mixing bowl. We're always working on improving the experience, and your input helps guide future updates. We're happy to have you as part of the Cleverman community and look forward to continuing to deliver great results!

dwhaleyVerified buyer
Jul 14, 2025

Precise

All In One KitSee the product ›

Precise trimmers for trimming nose hair and ears, rounded edges keep you from cutting yourself

DwayneTinney23Verified buyer
Jul 14, 2025

Good but hard to get the right color

All In One KitSee the product ›

It works well but the color is darker than what it says.I have chosen a lighter color each time and it still ends up being darker than what I want

studiousgeekVerified buyer
Jul 14, 2025

Good dye

All In One KitSee the product ›

Good dye... though The instructions were confusing. I was made to think I needed all the scrubs or packages inside the box. But I don't. So I almost returned it to go back to 'Simpler' and their one squirt process. But when I used it and I saw all I needed to do what mix the two containers... And I was like, OK. I will keep it... I know it's an upsell, but The scrub and conditioner packages should be a different color to distinguish them as optional from the main process. So the process comes across as SIMPLE... I almost sent it back seeing all the packages inside

santhosh_cVerified buyer
Jul 14, 2025

Really good product

All In One KitSee the product ›

Its a nice product. In fact, it is the only one I will use. Its a tad expensive, but it may be worth it

madaansashwat023Verified buyer
Jul 4, 2025

Great product

All In One KitSee the product ›

The product really works great! Covers all the gray patchy hairs.

+Natural-Looking Result

Incentivized reviews: the reviewer received a gift for leaving a review, whatever the rating. Cleverman does not condition the gift on the rating.

The WordsThat Come Back

What customers name most often, review after review. Select any one to read only those.

Does Cleverman cover the gray?

825 of 2,509 reviewers name gray coverage as the reason they rated the kit. Coverage is a choice at the quiz: Full Coverage takes all of it, Salt & Pepper leaves some of it, and the formula is mixed to the gray level you report.

How does it feel on the skin?

1,447 reviewers name how the kit leaves their hair or how natural the colour looks. Cleverman is free from ammonia, parabens, sulfates, silicones, phthalates and resorcinol, and the developer carries SkinArmor Technology. Do the patch test before the first application, and if you have reacted to a color product before, talk to a doctor first.

* Study participant, not a verified buyer. These before-and-after photos come from a Cleverman formula test run in Barcelona in 2019, before the product launched. The men are real, took part in the test, and were photographed before and after use: same light, same frame, same crop, and the treated area is not retouched. Participants were compensated for taking part and signed a release. They are test participants, not verified buyers, and individual results vary. The 4.7 rating and every review count on this page come from verified orders only — not from the test.

† Incentivized reviews. Some of the reviews counted here were written by customers who received a free product for writing one. The reward was given whatever the rating, it was never conditioned on a positive review, and every review that earned one is labeled “Incentivized” on the review itself.

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