Cleverman New York
Before
Daniel before using Cleverman
Jordi before using Cleverman
Danny before using Cleverman
After
Daniel after using Cleverman
Jordi after using Cleverman
Danny after using Cleverman

Cleverman study*

Look Good,Look Like You

Men's Hair Color, Beard Dye and Grooming Reviews

4.7· 2,509 reviews†

Ratings for All Cleverman products

4.7Average rating†
2,509Verified reviews†
97%Rated 4 stars or higher†
1,998Five-star reviews†
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Showing 2,421–2,440 of 2,509 reviews

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Photos from customers

Sean EVerified buyer
Sep 7, 2022

Worked on my hair; however, it stains my skin around my beard

Full Coverage Immediate KitFind your shade ›

I like this product because it works quickly and dyes the hair well. However, I assumed that I could also use the full coverage kit for my beard as well. While it did dye my beard, it also dyed my skin around my beard so it doesn't look as natural as the Madison Reed kit that I typically use. I'm not sure if the company expects the customer to use both the full coverage kit AND the beard kit, but if so I would probably have to deduct one additional star for inconvenience.

+Color Matches Desired Result+Customized Instructions, Easy To Understand+Works Fast−Stains In Skin / Sink
SergeVerified buyer
Jan 22, 2024

A great way to change your look

Beard KitFind your shade ›

If you want to change your look Cleverman is a great way to do it

+Natural-Looking Result+Mess-Free+Works Fast−Fades Quickly
LewisVerified buyer
Jan 5, 2024

I love how the color looks on me

Salt & Pepper Blended KitFind your shade ›

It looks fresh and natural, makes me feel younger

+Natural-Looking Result+Long-Lasting+Conditioner Makes My Hair Feel Great+Mess-Free+Works Fast
JoshVerified buyer
Aug 25, 2020

Only Gets Better

Full Coverage Immediate KitFind your shade ›

Process was seamless; 1 month after coloring it's only gotten better with time, with more shine

+Natural-Looking Result+Long-Lasting+Mess-Free+Works Fast
EmmanuelVerified buyer
Jan 5, 2024

Very Natural

Full Coverage Immediate KitFind your shade ›

Looks very natural and doesn't seem artificial

+Natural-Looking Result+Long-Lasting+Conditioner Makes My Hair Feel Great+Mess-Free+Works Fast
Rev Dr Michael CollinsVerified buyer
Jul 13, 2025

Color

Beard KitFind your shade ›

Color developer was very “runny,” almost liquid, last time in my kit. Is this a new mixture or did the heat get it on the way here?

+Eliminates Desired Level Of Gray+Conditioner Makes My Hair Feel Great+Brush Makes Application Easy+Auto-Delivery+Works Fast−Fades Quickly−Color Was Darker Than I Expected−Messy
Cleverman

Thanks for reaching out and letting us know! If you haven’t already contacted our customer service team directly about this, please do so—we’d love to take a closer look and make it right for you.

RobVerified buyer
Jun 16, 2025

Not as expected.

Beard KitFind your shade ›

The medium blonde beard dye turned my beard dark brown, even when I left it in less time than recommended. It was upsetting to have a dark brown beard with blonde hair. Cleverman is going to replace it with a lighter shade of blonde dye.

+Brush Makes Application Easy+Customized Instructions, Easy To Understand+Mess-Free−Covered Too Little Gray−Color Was Darker Than I Expected
Cleverman

Thank you for sharing your experience, and we’re truly sorry the Medium Blonde shade turned out darker than expected. We understand how frustrating that must have been, especially with the contrast to your hair. We're glad we could arrange a replacement in a lighter blonde shade, and we hope it gives you the result you were originally looking for. Please don’t hesitate to reach out if you need further assistance!

DougVerified buyer
Mar 21, 2025

NO Application bottle

Full Coverage Immediate KitFind your shade ›

I’m disappointed that you all quit with the application bottle. This makes the application process much harder for people with long hair…as the brush is too much work to be color where I want it.

+Natural-Looking Result−Difficult To Apply−Messy−Time-Consuming−No application bottle
Cleverman

We understand your disappointment, and we truly appreciate your feedback. For now, we can offer you a 45ml option in either a darker or lighter shade to help you achieve your desired result. Please reach out to us at contactus@becleverman.com, and we’ll be happy to assist you.

JodyVerified buyer
Jan 6, 2025

Works Great!

Beard KitFind your shade ›

Works great but the color is just a little too off. There's a first for everything though. The dark brown has almost like a bluish tint to it for some reason.

+Natural-Looking Result+Eliminates Desired Level Of Gray+Long-Lasting+High Quality Gloves That Fit My Hands+Customized Instructions, Easy To Understand+Auto-Delivery+Mess-Free+Works Fast−Color Was Darker Than I Expected−Color doesn't match right
Cleverman

We're glad to hear the product is working well for you, though we're sorry to hear the color isn't quite what you expected. We’d love to help fine-tune the shade to better meet your needs. Could you please reach out to us directly at contactus@becleverman.com? Our team is here to assist and ensure you have the perfect match. Thanks again for sharing your experience!

AlexVerified buyer
Aug 25, 2024

Darker than I like

Salt & Pepper Targeted KitFind your shade ›

Was a bit disappointed in the Choice of Shades definitely need to go with a lighter than recommended shade next time

+Conditioner Makes My Hair Feel Great+Brush Makes Application Easy−Covered Too Much Gray−Color Was Darker Than I Expected
Cleverman

We are sorry to hear that you were disappointed with the choice of shades. It’s important to check your email, as our customer service representative reached out to provide further assistance and recommendations for your next order. We want to ensure you find the perfect shade that works for you. Please let us know if you have any questions or need further help!

DaveVerified buyer
Jun 26, 2024

Beard kit

Beard KitFind your shade ›

Not natural looking at all, no matter which Color you pick it’ll always look dark black fades away quickly dries the beard

+Works Fast−Fades Quickly−Color Was Darker Than I Expected−Messy−Stains In Skin / Sink
Cleverman

We're sorry to hear you had a disappointing experience with our product. Your feedback is important to us, and we’d like to help address your concerns. We notice we have been working with you previously to help you get better results, and we’re committed to continuing that support. Please reach out to our customer service team so we can better understand the issue and find a solution for you.

GreyBeardVerified buyer
Apr 3, 2024

Great Product, Fades Quickly

Beard KitFind your shade ›

This is a great product. No skin irritation and a quick coverage. The problem is that it fades quickly. I have to reapply every 10 days or so

+Natural-Looking Result+High Quality Gloves That Fit My Hands+Customized Instructions, Easy To Understand−Fades Quickly
Cleverman

Thank you for your positive feedback on our product's skin-friendly coverage. We're working on improving its longevity based on your input. Your satisfaction is our priority, and we appreciate your support.

MikeVerified buyer
Mar 8, 2024

Great beard/hair dye bad website and packaging

Beard KitFind your shade ›

I really like the quality of the beard and hair dye. Using the website to manage the subscription is always a bit frustrating and a challenge. The product is over packaged - someone did meticulous design with little boxes for everything - but this is so wasteful and environmentally insensitive. They could knock off 25% of the price and use less packaging.

+Natural-Looking Result+Eliminates Desired Level Of Gray+Color Matches Desired Result+Conditioner Makes My Hair Feel Great+Brush Makes Application Easy+High Quality Gloves That Fit My Hands+Customized Instructions, Easy To Understand+Works Fast−Fades Quickly−Too much packaging
Cleverman

Thank you for appreciating the quality of our beard and hair dye! We take your feedback seriously, both regarding the subscription management on our website and the packaging concerns. We're actively working on streamlining the user experience online. Your insights are invaluable in guiding these improvements. We appreciate your honesty and are committed to enhancing your overall experience with us.

HartVerified buyer
Apr 16, 2023

Expensive but good brush.

Beard KitFind your shade ›

The beard dye works decent buts it very overpriced, plus they charge $5 shipping and you can’t order more then one kit at a time. I recommend getting their hair dye kit and using for your beard as it’s the same exact dye but comes with much more dye for the same price. However if you have a short beard like me buy the beard kit once for the application brush. It’s amazing and truly the only innovation they have made here

+Color Matches Desired Result+Brush Makes Application Easy−Fades Quickly−Expensive
Buck NakedVerified buyer
Jan 14, 2023

Looks good; Excessive packaging

Beard KitFind your shade ›

The product worked well. It did not last long for me. It started to wash out in days, not a week or weeks. But the packaging I find unnecessarily excessive. Having purchased the competition before, everything provided here is essentially provided by them in a box 1/4 the size. It may look pretty. But it is unnecessary and wasteful. That also creates my waste to ship the larger packages.

+Natural-Looking Result+Eliminates Desired Level Of Gray+Color Matches Desired Result+Brush Makes Application Easy+Works Fast−Fades Quickly
RonVerified buyer
Jan 1, 2023

Beard dye doesn't last as long as it specifies

Beard KitFind your shade ›

When looking up beard dyes, Cleverman came up. When looking up how long it last, the response was by Cleverman 5 weeks.. This is not true. It lasts about 8 days before it started showing gray. Although I wish it would last longer, it's better than nothing.

+Eliminates Desired Level Of Gray+Brush Makes Application Easy+High Quality Gloves That Fit My Hands+Mess-Free+Works Fast−Fades Quickly

Incentivized reviews: the reviewer received a gift for leaving a review, whatever the rating. Cleverman does not condition the gift on the rating.

The WordsThat Come Back

What customers name most often, review after review. Select any one to read only those.

Does Cleverman cover the gray?

825 of 2,509 reviewers name gray coverage as the reason they rated the kit. Coverage is a choice at the quiz: Full Coverage takes all of it, Salt & Pepper leaves some of it, and the formula is mixed to the gray level you report.

How does it feel on the skin?

1,447 reviewers name how the kit leaves their hair or how natural the colour looks. Cleverman is free from ammonia, parabens, sulfates, silicones, phthalates and resorcinol, and the developer carries SkinArmor Technology. Do the patch test before the first application, and if you have reacted to a color product before, talk to a doctor first.

* Study participant, not a verified buyer. These before-and-after photos come from a Cleverman formula test run in Barcelona in 2019, before the product launched. The men are real, took part in the test, and were photographed before and after use: same light, same frame, same crop, and the treated area is not retouched. Participants were compensated for taking part and signed a release. They are test participants, not verified buyers, and individual results vary. The 4.7 rating and every review count on this page come from verified orders only — not from the test.

† Incentivized reviews. Some of the reviews counted here were written by customers who received a free product for writing one. The reward was given whatever the rating, it was never conditioned on a positive review, and every review that earned one is labeled “Incentivized” on the review itself.

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