Cleverman New York
Before
Daniel before using Cleverman
Jordi before using Cleverman
Danny before using Cleverman
After
Daniel after using Cleverman
Jordi after using Cleverman
Danny after using Cleverman

Cleverman study*

Look Good,Look Like You

Men's Hair Color, Beard Dye and Grooming Reviews

4.7· 2,509 reviews†

Ratings for All Cleverman products

4.7Average rating†
2,509Verified reviews†
97%Rated 4 stars or higher†
1,998Five-star reviews†
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Showing 2,441–2,460 of 2,509 reviews

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Photos from customers

DChristopherVerified buyer
Sep 10, 2022

Contains PPD

Beard KitFind your shade ›

I was hoping for a cleaner product, without the harsh chemicals, but this is not the product. Although Cleverman has eliminated some harsh ingredients, p-PHENYLENEDIAMINE, also known as PPD, is notorious for causing Skin Allegic reactions. Until PPD is removed, this product is no better than JFM.

+Natural-Looking Result+Eliminates Desired Level Of Gray+Color Matches Desired Result+Brush Makes Application Easy+Customized Instructions, Easy To Understand+Mess-Free+Works Fast−Allergic reaction to PPD
RicVerified buyer
Jan 4, 2021

Works well I may be allergic

Beard KitFind your shade ›

Applied beard has but irritated skin since, difficult to take allergy test and having to wait 48 hrs Product works but the itching is too much.

+Natural-Looking Result+Eliminates Desired Level Of Gray+Long-Lasting−Skin Iritation itch
Cleverman

Thanks for your feedback, and we’re really sorry to hear about the irritation you experienced. While we’re glad the product worked, your comfort and safety are very important to us. If the itching continues or worsens, we recommend discontinuing use and consulting a healthcare professional. We’d also be happy to offer support with a refund or replacement—please let us know what you’d prefer.

StanVerified buyer
Dec 28, 2021

Faded to quickly

Beard KitFind your shade ›

After dying my beard it only last 3-4 days at most. I was hoping for at least 1 week.

+Natural-Looking Result+Color Matches Desired Result+Brush Makes Application Easy−Fades Quickly
HimVerified buyer
Jul 20, 2021

Good

Beard KitFind your shade ›

The packaging was awesome easy to use but just like the rest they say this and that same reaction instantly burning itching and swelling of the skin where applied I wish it would have worked but sad to say stuck with a swollen scab face from this product .. packaging is awesome...

−Bad skin reaction .
MikeVerified buyer
Sep 2, 2020

Darker than I Wanted

Beard KitFind your shade ›

Darker than what I thought

+Mess-Free+Works Fast−Color Was Darker Than Expected
LewisVerified buyer
Jan 5, 2024

Color looks good

Beard KitFind your shade ›

Color looks good and my hair feels in good condition

+Natural-Looking Result+Works Fast
MikeVerified buyer
Oct 10, 2026

Good product, terrible color.

All In One KitSee the product ›

My natural beard is a dark blonde with plenty of red in it. I was going grey/white right in the goatee portion of the beard. I followed the quiz, and chose "Warm Dark Blond". I followed to directions perfectly, and ended up with a beard that is cold dead brown. There is no way this can be called a shade of blond. It is, technically, an improvement. It is not, in any way, the color I was promised. Ironically, the only place I don't have complete coverage is right at the bottom of my chin; the whitest bit of hair is still white. No skin reactions, so that's great. This may be a fantastic product for people with dark hair; for me, it's a huge disappointment.

+Works Fast−Covered Too Little Gray−Color Was Darker Than I Expected
Cleverman

Thank you for sharing your experience. We're glad to hear you had no skin reactions, but we're sorry the Warm Dark Blonde shade turned out darker and cooler than expected and didn't fully cover the whitest areas of your beard. We understand how disappointing it is when the results don't match your expectations. We can see that you've already contacted our team, and we're working with you to find a suitable solution. We appreciate your patience and the opportunity to make this right.

Incentivized
MitchVerified buyer
Sep 25, 2025

From jet black to rust

Full Coverage Immediate KitFind your shade ›

After a few days the key black color goes away and looks like an brown orange rust color.

Cleverman

Thank you for your feedback. We’re sorry to hear the black color faded so quickly and shifted to brown/orange tones. That’s not the intended result, and we want to fix it right away. This “warm fading” means your current formula isn’t strong enough to fully neutralize warm undertones as the dye washes out. To correct this, we’ll increase the pigment concentration and adjust the developer so the black stays deeper and lasts longer. We appreciate you bringing this to our attention!

James PenningtonVerified buyer
Aug 25, 2025

Unhappy

Full Coverage Immediate KitFind your shade ›

I have been using product for a year and was pleased with the soft black color. When I received my last order they only offer soft black in a small tube and give you another tube of developer instead of squirt bottle. I prefer the squirt bottle but they don't offer that in soft black. I feel like it's more trouble trying to mix in a cup and then apply. So for that reason I have canceled my subscription.

+Natural-Looking Result+Eliminates Desired Level Of Gray+Long-Lasting+Color Matches Desired Result+Conditioner Makes My Hair Feel Great+Brush Makes Application Easy+High Quality Gloves That Fit My Hands+Customized Instructions, Easy To Understand+Auto-Delivery+Works Fast−With the new way. It's time consuming and messy
Cleverman

We're very sorry to hear that the change in packaging for your Soft Black color led you to cancel your subscription. Our Soft Black is now only available in the 30ml tube. If you'd like to continue receiving your product in the 45ml size, you can switch to our Natural Black or Jet Black shades. Please feel free to reach out to us at contactus@becleverman.com if you have any questions.

EddVerified buyer
Jul 9, 2025

Color doesn’t last…

Beard KitFind your shade ›

Fades to fast.

+Natural-Looking Result+Conditioner Makes My Hair Feel Great+High Quality Gloves That Fit My Hands+Auto-Delivery+Works Fast−Fades Quickly−Color Was Lighter Than I Expected−Stains In Skin / Sink
EddVerified buyer
Jul 9, 2025

Color doesn’t last…

Beard KitFind your shade ›

Fades to fast.

+Natural-Looking Result+Conditioner Makes My Hair Feel Great+High Quality Gloves That Fit My Hands+Auto-Delivery+Works Fast−Fades Quickly−Color Was Lighter Than I Expected−Stains In Skin / Sink
Cleverman

Thanks for your feedback! We're sorry to hear that. For longer-lasting results, we recommend applying to clean, dry hair and limiting washing frequency. Let us know if you'd like personalized tips!

Michael DVerified buyer
Feb 13, 2025

Great costly product, horrible customer service and quality control

Full Coverage Immediate KitFind your shade ›

The product works well. The issue is directions continue to have issues. They are either missing or have upside wording. Once is acceptable the company acknowledges the issue when sending out the first kit with a discount coupon the customer would need to apply to their next order, the second time they say the issue has been addressed, it hasn't. It's quality control, and customer service is Bad! I wrote to customer service about the printing issues for the second time, not sending barrier cream, and now, in the last order, no brush. Customer service acknowledged the printing issues as being resolved (they haven't). Barrier cream was removed due to a non-drip formula (customers weren't notified), and the brush was missing from the kit. Customer service needs to read the emails and address issues. Cleverman has lost a customer because of customer service's inability to treat their customers with respect and take care of their issues. I ran a software company for 25 years and not one single complaint. Look elsewhere for a better company.

+Natural-Looking Result+Color Matches Desired Result−Fades Quickly−Confusing Instructions−Messy−Time-Consuming−Stains In Skin / Sink−poor quality control - missing items
Cleverman

Hi Michael, We sincerely apologize for the repeated issues you've encountered. We understand your frustration and take full responsibility for the unresolved printing errors, lack of communication about the barrier cream, and the missing brush. While we've worked to improve these areas, it's clear we fell short. We'd like to send you the missing brush if you're open to it. Your feedback is invaluable, and we regret losing you as a customer. Please check your email, as we have also provided detailed information. Let us know if there's anything we can do to make things right. Best, Team Cleverman

Rev Michael CollinsVerified buyer
Oct 19, 2024

Good product, Navigating the web site can be challenging and

Beard KitFind your shade ›

Adjusting color and registering for new $1 program signup and color adjustment was challenging and not completed . Totally frustrating!

Cleverman

We apologize for the complications you experienced while joining the Full Control program. The confusion arose because you had two subscriptions under different emails. We've now updated your active subscription to Cool Medium Blonde and processed a separate order for it, which is on its way. Thank you for your patience, and we appreciate your support.

Upset RubeVerified buyer
May 27, 2024

Red is not red it is brown

Beard KitFind your shade ›

I should have learned. The product is TRASH. Red comes out dark brown. I ordered the Light Auburn and now I have a crap brown beard. Thanks for nothing. Thanks for formulating trash and making me have a brown beard when my real color is red. No amount of changing the time makes a difference. Even application, still dark brown. Less time, still dark brown. More time, darker brown. Red is red. Brown is brown.

+Eliminates Desired Level Of Gray−Color Was Darker Than I Expected−Confusing Instructions−Stains In Skin / Sink−Red is not red it is brown
Cleverman

We're very sorry to hear about your experience and the disappointing results with our product. We understand your frustration and have already responded to your issue to address this matter via email. We appreciate your feedback and are committed to making it right.

Steve ParkerVerified buyer
Apr 11, 2024

Too dark

Beard KitFind your shade ›

I purchased the beard dye kit for light to medium warm blonde after following the instructions my beard turned out very dark brown almost black. Sent an email to them and never got a response. Took over 10 days to receive the product and poor customer service.

−Color Was Darker Than I Expected
Cleverman

Hi Steve, Apologies for the oversight in responding to your previous email. We sent you an email yesterday to address your concerns promptly. However, we couldn't locate the email you mentioned. Please review the email we sent and get in touch with us there. We're committed to resolving your case and ensuring your satisfaction. Thank you for your understanding.

SwollenVerified buyer
Jan 20, 2024

Terrible experience

Beard KitFind your shade ›

My first time using this product and my face has been swollen for 3 straight days and counting. Very disappointing considering I filled out the questionnaire to have the product tailored for my sensitive skin.

VernonVerified buyer
Jan 10, 2024

It's good until it's not

Beard KitFind your shade ›

I've never had a problem with your products. I have discovered now the service is terrible when something does go wrong. I paid for express shipping over two weeks ago. The package has never arrived the delivery date keeps changing to "Tomorrow by 7pm." Instead of actually making it right, customer service just repeats excuses. My beard is a mess now. This will be my last order with you. I am cancelling my membership!

+Natural-Looking Result+Eliminates Desired Level Of Gray+Conditioner Makes My Hair Feel Great+Customized Instructions, Easy To Understand+Works Fast−Color Was Darker Than I Expected−Bad customer service.
Kilted BobVerified buyer
Aug 9, 2023

Color great. Burns my face.

Beard KitFind your shade ›

I love that I can get this in Dark Auburn because that is the color of my natural beard. I love how easy and fast it is to use. However, this burns the hell out of my face and I can almost guarantee like clockwork that 24 hours after using the product (according to directions and suggested leave in time) that I will get little sores and itchiness under my beard. Sigh.

+Natural-Looking Result−Fades Quickly−Burns skin
JustinVerified buyer
Aug 3, 2023

Great dye; Horrible shipping times

Beard KitFind your shade ›

The best beard dye I have ever used. For some reason it takes almost two weeks to get to New Mexico. I literally get grooming products form Europe in less time.

+Natural-Looking Result+Eliminates Desired Level Of Gray−Takes forever to arrive

Incentivized reviews: the reviewer received a gift for leaving a review, whatever the rating. Cleverman does not condition the gift on the rating.

The WordsThat Come Back

What customers name most often, review after review. Select any one to read only those.

Does Cleverman cover the gray?

825 of 2,509 reviewers name gray coverage as the reason they rated the kit. Coverage is a choice at the quiz: Full Coverage takes all of it, Salt & Pepper leaves some of it, and the formula is mixed to the gray level you report.

How does it feel on the skin?

1,447 reviewers name how the kit leaves their hair or how natural the colour looks. Cleverman is free from ammonia, parabens, sulfates, silicones, phthalates and resorcinol, and the developer carries SkinArmor Technology. Do the patch test before the first application, and if you have reacted to a color product before, talk to a doctor first.

* Study participant, not a verified buyer. These before-and-after photos come from a Cleverman formula test run in Barcelona in 2019, before the product launched. The men are real, took part in the test, and were photographed before and after use: same light, same frame, same crop, and the treated area is not retouched. Participants were compensated for taking part and signed a release. They are test participants, not verified buyers, and individual results vary. The 4.7 rating and every review count on this page come from verified orders only — not from the test.

† Incentivized reviews. Some of the reviews counted here were written by customers who received a free product for writing one. The reward was given whatever the rating, it was never conditioned on a positive review, and every review that earned one is labeled “Incentivized” on the review itself.

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