Beard Dye & Hair Color for Men FAQs

Cleverman offers the most personalized hair and beard color kits for men — designed to eliminate grays, target them selectively, or maintain a natural Salt & Pepper look. Each kit is customized for you, unlike off-the-shelf options, and comes with tailored tools, a custom brush, post-color treatment, and personalized instructions.

We offer:

• Hair kits in Full Coverage, Salt & Pepper, and Touch-Up (First Grays)
• Beard kits in Full Coverage and Salt & Pepper

Beyond color kits, the Cleverman Shop includes:

• All-In-One Kits in 9 shades plus 3 additional colors designed for Black men
• Grooming Tools: Tweezers, nail clippers, and scissors
• Hair Care: Shampoo, conditioner, and face wipes
• Beard Care: Energizing and Sensitive scrubs (100ml), and a facial scrubber

Every product is crafted to enhance your grooming routine and keep you looking sharp. Visit the Cleverman Shop to explore our full range of color kits, grooming tools, and care products.

Every Cleverman Hair Kit is personalized — there’s no one-size-fits-all solution. The exact contents vary depending on your desired look, hair type, and coloring technique.

In general, each hair kit includes:

• A custom-matched colorant and developer (mixed to activate the formula)
• Personalized instructions created specifically for your application method and goals
•  A professional-quality brush, gloves, and post-color shampoo or conditioner

What makes Cleverman different is that not only are the ingredients and tools tailored to you, but also the size, quantity, and configuration of each component adjusts based on your preferences.

To learn more, visit our Hair section.

Each Cleverman Beard Kit is built specifically for your beard goals and skin type. While the formulation is generally consistent, the developer strength is customized based on your quiz responses to achieve the results you want.

Here’s what you’ll find in every kit:

• Customized instructions tailored to your beard type and application method
• A colorant and developer (formulated to your quiz answers)
• A tray and beard brush suited to your beard length
• Gloves and facial beard scrubs to prep your skin
• All beard products are in 30ml tubes and include SkinArmor Technology to help prevent irritation

Each component is chosen to ensure a safe, effective, and irritation-free application — specifically designed for beard hair and sensitive facial skin.

To choose the right Cleverman product, start by thinking about your goal:
Do you want to color your beard, your hair, or both? Are you aiming for full gray coverage, gray blending, or a salt and pepper look?

Next, take our quick quiz. It guides you through personalized questions and uses a colorist-designed algorithm to recommend the ideal kit based on your preferences, hair type, and goals. You’ll receive a customized solution tailored just for you — including formula strength, tool selection, and application technique.

Need help deciding? Our customer support team is always available to guide you toward the right product.

How light you can color your hair depends on your current hair color and the amount of gray you have. To ensure the most natural-looking results possible, Cleverman color is specifically formulated to oxidize on gray hair — meaning the more gray you have, the more we’re able to lighten while maintaining a uniform look.

Our proprietary algorithm automatically calculates the safe and natural range of shades for your profile. Based on your quiz answers, we’ll only show you color options that are proven to look great on you — no guesswork, no harsh transitions.

How dark you can color your hair depends on your current shade and the amount of gray you have. Cleverman formulas are designed to oxidize on gray hair — so the more gray you have, the more we can darken your hair while still achieving a natural, uniform result.

Our algorithm calculates a safe and realistic color range based on your quiz answers, and only shows options that will work well for your hair type and goals.

But we’ll warn you: going significantly darker than your natural color usually looks unnatural — and can make it obvious you're coloring your hair. That’s why we prioritize results that blend seamlessly with your base tone.

Let’s be upfront — no hair color is completely risk-free. But Cleverman is designed to minimize the chance of allergic reactions by using natural ingredients wherever possible. Our beard kits also feature SkinArmor Technology, developed to reduce irritation on sensitive facial skin.

We’ve made a conscious effort to include beneficial ingredients like our organic triple-oil system, while excluding harsh ones such as ammonia, sulfates, parabens, and other irritants.

Cleverman uses natural ingredients where it can, but since it’s a permanent hair color, it’s not classified as “natural” like henna or plant-based dyes. Those products coat the hair, whereas Cleverman fully penetrates the hair fiber to deliver long-lasting, natural-looking results.

To see our full ingredient list, visit our ingredients page.

 

We get it — many men have had bad experiences with hair dye, and that’s exactly why we created Cleverman. Our system is built to focus on you as an individual, diagnosing the perfect formula from thousands of possible combinations based on your hair type, grays, application style, and goals.

We’ve formulated Cleverman to deliver natural-looking color with a minimized risk of unwanted results — so you still look like you, just refreshed. Our ingredients are carefully selected to be both effective and gentle, so your hair looks healthy, not over-treated.

If you’re feeling anxious, you’re not alone — and we’re here to help. Our customer support team is always available to answer questions, guide your selection, or walk you through the process step by step.

Customized Kits are built just for you through our online quiz. Based on your hair or beard goals, we personalize everything — from your color and coverage to tools, treatments, and instructions. You can choose a variety of colors and formulation for each option:

• A reusable Beard kit
• A reusable or One time use Hair kit
• Auto-delivery via subscription with different options of frequencies, or a One-Time Purchase

Best-Seller Kits, on the other hand, are pre-configured, off-the-shelf All-in-One kits. They come in 9 popular shades plus 3 additional shades developed specifically for Black men, and are designed for use on hair, beard, mustache, and touch-ups. Each kit offers multiple uses and delivers a natural-looking result.

Cleverman kits use high-quality components sourced from around the world.

• Our formulas — including the colorant, developer, shampoo, conditioner, beard scrub, and barrier cream — are made in Milan, Italy
•  Our face wipes come from California, USA
• Our brushes, trays, and gloves are manufactured in China
• Our packaging is produced in the United States and Canada

This global sourcing model allows us to deliver premium quality while assembling and quality-checking everything in the U.S.

Yes! Cleverman offers a curated line of high-quality grooming tools to keep your routine sharp and effortless.

Our grooming collection includes:

• Fingernail and toenail clippers
• Scissors
• Tweezers
• A face scrubber designed for daily skin maintenance

These tools are designed to complement your hair and beard care kits, and are available in the Cleverman Shop.